Hair Styling Paste

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

+17.4%

Conversion, latest week

8.6%

Market size, estimated

$93Ka year

Top search term

cremo sculpting clay15K searches a year

Listings sell for $13.32 on average, from $8.05 to $23.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.32 that is $3K to $7K a year per listing.

Average price

$13.32under the $15 to $100 sweet spot

Price range

$8.05–$23.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.6%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Clays. It carries 6,624 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#36in Clays

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

6,624per listing

Listings tracked

10

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

96 months