- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $330K/yr225K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 94%top-5 click share · 2 brands · 38 sellers
Flapen Score
Hair Styler against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Styler is stronger. Inside it, weaker.
Market
The Hair Styler market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Styler 225K times last year and spent an estimated $330K. All 2 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $330K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $330Ka year
- Peak month
- November5.8× the quietest month
- Top search term
- revlon one step volumizer plus26K searches a year
02 · Price
A sale here is worth $35.23.
Listings sell for $35.23 on average, from $21.53 to $50.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $35.23 that is $26K to $35K a year per listing.
- Average price
- $35.23inside the $15 to $100 sweet spot
- Price range
- $21.53–$50.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $26K–$35K
- Returns
- 7.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #57 within Hot-Air Brushes. It carries 68,041 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #57in Hot-Air Brushes
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 68,041per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Hair Styler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
REVLON One-Step Volumizer Plus Hair Dryer and Styler | More Volume Less Damage and More Styling Control for Easy and Fast Salon-Style Blowouts Plus Travel Friendly (Black)
- Price
- $37.24
- Rating
- 4.4/5
- Reviews
- 32,191
- Age
- 4y ago

REVLON One-Step Volumizer Hair Dryer and Styler Easy Salon-Style Blowouts Less Frizz More Shine and Reduced Heat Damage for All Hair Types and Lengths (Black)
- Price
- $35.68
- Rating
- 4.6/5
- Reviews
- 352,018
- Age
- 9y ago

REVLON One-Step Hair Dryer and Styler - Root Booster Round Brush for Styling Dryer Brush for Fast and Easy Salon-Quality Blowout More Shine and Less Frizz (1-1/2 in)
- Price
- $30.52
- Rating
- 4.2/5
- Reviews
- 12,017
- Age
- 4y ago

Hair Dryer Brush Blow Dryer Brush in One Upgraded 4 in 1 Hair Dryer and Styler Volumizer with Negative Ion Anti-frizz Ceramic Titanium Barrel Hot Air Hair Straightener Brush
- Price
- $33.33
- Rating
- 4.4/5
- Reviews
- 14,147
- Age
- 4y ago

REVLON Silicone Bristle Heated Hair Styling Brush | Fast Long Lasting Volume for Easy Styling | 1 Barrel for Full Body and Smooth Styles (Black/Pink)
- Price
- $21.53
- Rating
- 4.0/5
- Reviews
- 6,650
- Age
- 11y ago
Trending
estimated 90-day click momentum
REVLON One-Step Volumizer Hair Dryer and Styler Easy Salon-Style Blowouts Less Frizz More Shine and Reduced Heat Damage for All Hair Types and Lengths (Black)
- Price
- $35.68
- Rating
- 4.6/5
- Reviews
- 352,018
- Age
- 9y ago

REVLON 1100 Watt 3 Heat 2 Speed Pro Collection One Step Ionic Hair Dryer and Volumizer
- Price
- $37.48
- Rating
- 4.6/5
- Reviews
- 57,165
- Age
- 8y ago

REVLON One-Step Hair Dryer and Styler - Root Booster Round Brush for Styling Dryer Brush for Fast and Easy Salon-Quality Blowout More Shine and Less Frizz (1-1/2 in)
- Price
- $30.52
- Rating
- 4.2/5
- Reviews
- 12,017
- Age
- 4y ago

REVLON One-Step Volumizer Plus Hair Dryer and Styler | More Volume Less Damage and More Styling Control for Easy and Fast Salon-Style Blowouts Plus Travel Friendly (Black)
- Price
- $37.24
- Rating
- 4.4/5
- Reviews
- 32,191
- Age
- 4y ago

REVLON Silicone Bristle Heated Hair Styling Brush | Fast Long Lasting Volume for Easy Styling | 1 Barrel for Full Body and Smooth Styles (Black/Pink)
- Price
- $21.53
- Rating
- 4.0/5
- Reviews
- 6,650
- Age
- 11y ago
Newest
by launch date
Hair Dryer Brush Blow Dryer Brush in One Upgraded 4 in 1 Hair Dryer and Styler Volumizer with Negative Ion Anti-frizz Ceramic Titanium Barrel Hot Air Hair Straightener Brush
- Price
- $33.33
- Rating
- 4.4/5
- Reviews
- 14,147
- Age
- 4y ago

REVLON One-Step Hair Dryer and Styler - Root Booster Round Brush for Styling Dryer Brush for Fast and Easy Salon-Quality Blowout More Shine and Less Frizz (1-1/2 in)
- Price
- $30.52
- Rating
- 4.2/5
- Reviews
- 12,017
- Age
- 4y ago

REVLON One Step Volumizer PLUS Hair Dryer and Styler | More Volume Less Damage and More Styling Control for Easy and Fast Salon-Style Blowouts Plus Travel Friendly (Teal)
- Price
- $50.80
- Rating
- 4.3/5
- Reviews
- 2,098
- Age
- 4y ago

REVLON One-Step Volumizer Plus Hair Dryer and Styler | More Volume Less Damage and More Styling Control for Easy and Fast Salon-Style Blowouts Plus Travel Friendly (Black)
- Price
- $37.24
- Rating
- 4.4/5
- Reviews
- 32,191
- Age
- 4y ago

REVLON 1100 Watt 3 Heat 2 Speed Pro Collection One Step Ionic Hair Dryer and Volumizer
- Price
- $37.48
- Rating
- 4.6/5
- Reviews
- 57,165
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
38
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- REVLON91%
- Umeely9%
- Open — no brand owns it (0%)
Demand
Hair Styler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.8×
Search terms
Top Hair Styler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- revlon one step volumizer plus26K/yr
- revlon one-step volumizer plus11K/yr
- revlon one-step volumizer plus 2.09K/yr
- revlon thermal brush15K/yr
- revlon round brush15K/yr
- revlon one step volumizer plus 2.010K/yr
- revlon curling brush13K/yr
- cepillo remington13K/yr
- cepillo babyliss9K/yr
- thermal brush revlon9K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Styler
We read the reviews and the return reasons for every product selling here.
“Broke in 3 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Styler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









