- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $330K/yr225K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 94%top-5 click share · 2 brands · 38 sellers
Flapen Score
Hair Styler against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Styler is stronger. Inside it, weaker.
Market
The Hair Styler market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Styler 225K times last year and spent an estimated $330K. All 2 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $330K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $330Ka year
- Peak month
- November5.8× the quietest month
- Top search term
- revlon one step volumizer plus26K searches a year
02 · Price
A sale here is worth $35.23.
Listings sell for $35.23 on average, from $21.53 to $50.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $35.23 that is $26K to $35K a year per listing.
- Average price
- $35.23inside the $15 to $100 sweet spot
- Price range
- $21.53–$50.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $26K–$35K
- Returns
- 7.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #57 within Hot-Air Brushes. It carries 68,041 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #57in Hot-Air Brushes
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 68,041per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Hair Styler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 191%
- Brand 29%
- Open — no brand owns it (0%)
Demand
Hair Styler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.8×
Search terms
Top Hair Styler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- revlon one step volumizer plus26K/yr
- revlon one-step volumizer plus11K/yr
- revlon one-step volumizer plus 2.09K/yr
- revlon thermal brush15K/yr
- revlon round brush15K/yr
- revlon one step volumizer plus 2.010K/yr
- revlon curling brush13K/yr
- cepillo remington13K/yr
- cepillo babyliss9K/yr
- thermal brush revlon9K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Styler
We read the reviews and the return reasons for every product selling here.
“Broke in 3 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Styler questions
Answered from the same tracked data.









