Hair Straightening Shampoo

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+45.2%

Conversion, latest week

10.4%

Market size, estimated

$237Ka year

Peak month

August5.8× the quietest month

Top search term

matrix mega sleek shampoo and conditioner16K searches a year

Listings sell for $19.48 on average, from $6.97 to $39.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $19.48 that is $5K to $10K a year per listing.

Average price

$19.48inside the $15 to $100 sweet spot

Price range

$6.97–$39.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.7%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #791 within Conditioners. It carries 4,927 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

96%

Out of stock, average day

1.1%

Average rank

#791in Conditioners

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

4,927per listing

Listings tracked

25

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

73 months