Hair Straightener Products

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

15.3%

Market size, estimated

$127Ka year

Top search term

chi straight guard25K searches a year

Listings sell for $18.27 on average, from $4.26 to $37.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $18.27 that is $5K to $9K a year per listing.

Average price

$18.27inside the $15 to $100 sweet spot

Price range

$4.26–$37.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Creams & Lotions. It carries 15,606 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#163in Creams & Lotions

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

15,606per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

83 months