Hair Straightener Cream

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months

285K

Growth, 90 days vs prior 90

+14.2%

Conversion, latest week

3.5%

Market size, estimated

$205Ka year

Peak month

August5.5× the quietest month

Top search term

hair straightener cream129K searches a year

Listings sell for $20.53 on average, from $6.42 to $61.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $20.53 that is $5K to $10K a year per listing.

Average price

$20.53inside the $15 to $100 sweet spot

Price range

$6.42–$61.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #143 within Hair Perms, Relaxers & Texturizers. It carries 7,809 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

4.7%

Average rank

#143in Hair Perms, Relaxers & Texturizers

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

7,809per listing

Listings tracked

42

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

77 months