Hair Straightener

Shoppers searched for this 14.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.6M a year.

Searches, last 12 months

14.5M

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

3.6%

Market size, estimated

$23.6Ma year

Peak month

December1.9× the quietest month

Top search term

hair straightener4.5M searches a year

Listings sell for $45.22 on average, from $12.89 to $110.09. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $45.22 that is $452K to $565K a year per listing.

Average price

$45.22inside the $15 to $100 sweet spot

Price range

$12.89–$110.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

10,000–12,500

Revenue per listing a year

$452K–$565K

Returns

4.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Irons. It carries 10,550 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Irons

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

10,550per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months