Hair Sticks

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

2.3%

Market size, estimated

$241Ka year

Peak month

December1.4× the quietest month

Top search term

hair sticks308K searches a year

Listings sell for $9.59 on average, from $5.01 to $16.63. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $9.59 that is $2K to $5K a year per listing.

Average price

$9.59under the $15 to $100 sweet spot

Price range

$5.01–$16.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

2.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #307 within Hair Pins. It carries 836 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#307in Hair Pins

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

836per listing

Listings tracked

49

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months