Hair Steamer
MaybeProducts sell for $60.85 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Hair Steamer is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $1.5M/yr2.0M searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 68%top-5 click share · 16 brands · 21 sellers
Flapen Score
Hair Steamer against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Steamer is stronger. Inside it, weaker.
Market
The Hair Steamer market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Steamer 2.0M times last year and spent an estimated $1.5M. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $1.5Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- hair steamer1.2M searches a year
02 · Price
A sale here is worth $60.85.
Listings sell for $60.85 on average, from $15.67 to $140.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $60.85 that is $46K to $61K a year per listing.
- Average price
- $60.85inside the $15 to $100 sweet spot
- Price range
- $15.67–$140.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $46K–$61K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #56 within Drying Hoods. It carries 2,382 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 88%
- Out of stock, average day
- 7.7%
- Average rank
- #56in Drying Hoods
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 2,382per listing
- Listings tracked
- 17
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Hair Steamer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
21
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
24%
- Brand 123%
- Brand 219%
- Brand 311%
- Brand 410%
- Brand 57%
- Brand 67%
Demand
Hair Steamer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Hair Steamer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair steamer1.2M/yr
- hair steamer for black hair306K/yr
- conair hair steamer54K/yr
- steamer for hair101K/yr
- hair steamer for curly hair71K/yr
- hair steamer for deep conditioning109K/yr
- steamer hair31K/yr
- handheld hair steamer21K/yr
- curly hair steamer16K/yr
- hair and face steamer20K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Steamer
We read the reviews and the return reasons for every product selling here.
“Does not heat up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Steamer questions
Answered from the same tracked data.









