Is hair spray men profitable to sell on Amazon United States?

The niche generates $745K/yr across 28 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the hair spray men niche?

4 brands and 174 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hair spray men?

Top complaints mined from reviews: Smell, Hair Related, Functionality-Overall. The return rate is 0.3%.

When does demand for hair spray men peak?

Demand peaks in Aug–Sep–Dec; the busiest month runs 8.5× the quietest.

What does it cost to enter the hair spray men niche?

Listings span $5.56–$67.66; the average listing price is $24.02 (sweet spot $15–$100). The average incumbent carries 2,067 reviews — the moat a new listing must climb.

hair spray men

Worth a look

Shows searches that convert (21.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible21.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.02

avg listing price — sweet spot $15–$100

Price range

Great$5.56–$67.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$745K

$745K/yr · 146K searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,067.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hair spray men is a $745K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hair spray men market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $961K–$1.2M; units × avg price
Conversion rate: 21.3%
Avg BSR: #725
Page quality: 0%
Prime: 57%
Sponsored: 61%
Out of stock: 0.6%
Avg brand age: 93 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

174

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

Consort76%
AMERICAN CREW23%
TRESemmé1%
Viking Revolution1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 8.5×

Open Trend

Top hair spray men search terms

consort for men hair spray unscented extra hold50K/yr +13.0%20.7% conv.
consort hairspray for men26K/yr +5.8%19.8% conv.
mens hair spray for thin hair9K/yr -9.8%5.7% conv.
consort9K/yr +20.3%12.2% conv.
consort unscented extra hold4K/yr +86.6%14.9% conv.
american crew grooming spray6K/yr +4.8%21.7% conv.
consort hair spray for men7K/yr +0.0%20.1% conv.
consort hair spray5K/yr -11.9%12.3% conv.
mens hairspray unscented5K/yr -16.7%9.1% conv.
american crew spray3K/yr +4.3%16.7% conv.

All search terms

Top hair spray men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

American Crew Mens Hair Spray Medium Hold 8.45 Fl Oz

AMERICAN CREW$13.594.5★2,616 rev

Consort Extra Hold Hair Spray (3 Pack) Unscented 11 oz

Consort$26.094.5★2,798 rev

Consort Hair Spray 8.3 Ounce Regular Hold Aerosol (235ml) (Pack of 3)

Consort$28.884.7★433 rev

Consort For Men Hair Spray Unscented Extra Hold 8.30 oz (Pack of 3)

Consort$24.074.2★1,062 rev

Consort Extra Hold Non-Aerosol Hair Spray Pump for Men Unscented Fast Drying Not Sticky or Stiff 8 oz

Consort$9.894.6★679 rev

Newest

by launch date

American Crew Matte Clay Spray For Men Texturizing Spray with Matte Finish Adds Texture Volume & Thickness 5.1 oz

AMERICAN CREW$17.13814 rev

3y ago

Consort Extra Hold Hair Spray (3 Pack) Unscented 11 oz

Consort$26.092,798 rev

5y ago

AMERICAN CREW Grooming Spray 8.45 oz

AMERICAN CREW$12.7938 rev

5y ago

Consort Extra Hold Hair Spray Unscented 8.3 Oz

Consort$5.562,798 rev

9y ago

Consort Extra Hold Scented Aerosol Hair Spray for Men 12-Hour Hold Fast Drying Not Sticky or Stiff 8.3 oz

Consort$9.282,798 rev

9y ago

What buyers say about hair spray men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Good smell”

Quality-Overall14%

“Excellent product”

Hair Styling10%

“You can style your hair any way you want”

Value For Money8%

“Good price”

Advertised Vs Actual Product7%

“As advertised”

Efficiency4%

“The gell itself works great”

Durability4%

“works great been using it for about 20 years”

Ease Of Use4%

“Product easy to find for purchase”

Hair Growth3%

“Hair support”

Suitability Straight Hair2%

“Hair looks great”

What buyers complain about

Smell20%

“Weird scent”

Hair Related8%

“Literally didnt do a dang thing to my hair”

Functionality-Overall6%

“Not working”

Value For Money5%

“Waste of money”

Moist/Dry4%

“Just please dont get this it dryers hair and ruins it and doesnt help”

Texture/Consistency-Overall4%

“Does not add texture”

Durability4%

“even it quickly died”

Size-Overall3%

“too large containers”

Grip3%

“Not so great hold”

Ingredients-Overall2%

“The ELEPHANT in the room: many low star ratings are concerned about the chemical ingredients in the product itself”

Top return reasons

Smell21%

Advertised Vs Actual Product17%

Functionality-Overall14%

Suitability Short Hair9%

Leak-Proof6%

Ingredients-Overall4%

Texture/Consistency-Overall3%

Hair Related3%

Defective Material/Parts2%