hair spray for curly hair
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.59avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Great$5.62–$45.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$817K$817K/yr · 492K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,932.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hair spray for curly hair is a $817K/yr Amazon United States market (492K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Mar–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hair spray for curly hair market data
- Units sold / yr
- 50K–60K
- avg 5,000–6,000/product
- Revenue / yr
- $1.0M–$1.2M
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #697
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 50%
- Out of stock
- 2.3%
- Avg brand age
- 96 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
99
Top-5 brand share
96%
Top 20: 96%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Nexxus79%
- Dove13%
- --4%
- Generic3%
- Garnier2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — +5.8% search growth over the last 90 days.Peak months: Feb, Mar, Jun, Jul · busiest ÷ quietest = 3.3×
Top hair spray for curly hair search terms
- dove hairspray120K/yr
- nexxus hairspray98K/yr
- nexxus comb thru hair spray42K/yr
- nexus hair spray46K/yr
- dove hair spray31K/yr
- hair spray for curls23K/yr
- hair spray for curly hair26K/yr
- nexxus hair spray13K/yr
- dove hairspray flexible hold14K/yr
- nexus comb through hair spray12K/yr
Top hair spray for curly hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nexxus Styling Spray Comb Thru Finish Flexible Hold Hairspray Powered by STYLEPROTECT Technology 10 oz
Nexxus$14.044.4★11,598 rev
Nexxus Styling Spray Maxximum Finish Firm Hold Hairspray Powered by STYLEPROTECT Technology 10 oz
Nexxus$13.234.3★8,892 rev
Nexxus Styling Spray XXL Finish Volume Medium Hold Hairspray Powered by STYLEPROTECT Technology 10 oz
Nexxus$13.974.3★8,892 rev
Dove Extra Hold Styling Hairspray Smooth & Protect Against Frizz & Humidity 24-Hour Flexible Hold Anti-Frizz Hair Spray 7 oz (Pack of 3)
Dove$44.414.2★7 rev
Nexxus Comb Thru Natural Hold Design And Finishing Mist 10 oz (Pack of 2)
Nexxus$35.774.6★121 rev
Newest
by launch date
Dove Gloss & Control Hairspray Extra Hold - 24H Touchable Hold 9.25 Oz
Generic$8.152 rev
Nexxus Styling AIR SHAPE Styling Spray Workable Hold Texture Spray Powered by AIR SHAPE Polymers 6.2 Oz
Nexxus$12.88160 rev
Gloss & Control Non-Aerosol Hairspray Extra Hold 24H Touchable Hold 9.25 fl oz
--$7.2714 rev
Nexxus Comb Thru Finishing Mist Hair Spray Volume Spray Hair Mist Lightweight Hairspray 1.5 Ounce (Pack Of 3 Packaging may vary)
Nexxus$21.82711 rev
Nexxus Styling Spray XXL Finish Volume Medium Hold Hairspray Powered by STYLEPROTECT Technology 10 oz
Nexxus$13.978,892 rev
Trending
90-day click momentumDove Gloss & Control Hairspray Extra Hold - 24H Touchable Hold 9.25 Oz
Generic$8.154.5★
Dove Extra Hold Styling Hairspray Smooth & Protect Against Frizz & Humidity 24-Hour Flexible Hold Anti-Frizz Hair Spray 7 oz (Pack of 3)
Dove$44.414.2★
Nexxus Styling AIR SHAPE Styling Spray Workable Hold Texture Spray Powered by AIR SHAPE Polymers 6.2 Oz
Nexxus$12.883.7★
Nexxus Comb Thru Natural Hold Design And Finishing Mist 10 oz (Pack of 2)
Nexxus$35.774.6★
Gloss & Control Non-Aerosol Hairspray Extra Hold 24H Touchable Hold 9.25 fl oz
--$7.274.8★
What buyers say about hair spray for curly hair
What buyers praise and complain about, mined from review topics.What buyers love
“Love the smell”
“Product works fairly well”
“It holds my hairstyle well”
“Great product for the price”
“Lightweight & adds volume”
“its not too sticky”
“Easy to use”
“holds great”
“as advertised”
“Works well on fine hair”
What buyers complain about
“Additionally, the smell is abhorrent”
“Doesn't hold my hair”
“Not worth the cost”
“It does not seem to give my hair the grip I get with other brands”
“had an issue with the nozzle becoming sticky”
“not working on the hair as it is expected”
“Clogged again”
“difficult to use”
“does not hold what so ever”
“Not as described”
Top return reasons
Common questions
- Is hair spray for curly hair profitable to sell on Amazon United States?
- The niche generates $817K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hair spray for curly hair niche?
- 4 brands and 99 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in hair spray for curly hair?
- Top complaints mined from reviews: Smell, Hair Related, Value For Money. The return rate is 0.0%.
- When does demand for hair spray for curly hair peak?
- Demand peaks in Feb–Mar–Jun–Jul; the busiest month runs 3.3× the quietest.
- What does it cost to enter the hair spray for curly hair niche?
- Listings span $5.62–$45.23; the average listing price is $20.59 (sweet spot $15–$100). The average incumbent carries 3,933 reviews — the moat a new listing must climb.