Hair Spray
MaybeShoppers spend an estimated $16.2M a year here. But the average product has 10,466 reviews to catch up to, so Hair Spray is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $16.2M/yr11.5M searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 139 sellers
Flapen Score
Hair Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Spray is stronger. Inside it, weaker.
Market
The Hair Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Spray 11.5M times last year and spent an estimated $16.2M. The top 5 brands take 85% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 11.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.2M a year.
- Searches, last 12 months
- 11.5M
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $16.2Ma year
- Peak month
- May1.5× the quietest month
- Top search term
- hair spray4.1M searches a year
02 · Price
A sale here is worth $14.95.
Listings sell for $14.95 on average, from $2.83 to $40.77. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $14.95 that is $748K to $897K a year per listing.
- Average price
- $14.95under the $15 to $100 sweet spot
- Price range
- $2.83–$40.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $748K–$897K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Hair Sprays. It carries 10,466 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Hair Sprays
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 10,466per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Hair Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRESemm Extra Hold Hairspray For 24-Hour Frizz Control With Pro Lock Tech 14.6 oz
- Price
- $9.50
- Rating
- 4.7/5
- Reviews
- 16,807
- Age
- 13y ago

Kenra Professional Volume Spray 25 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz
- Price
- $20.44
- Rating
- 4.6/5
- Reviews
- 18,945
- Age
- 23y ago

Garnier Fructis Sleek & Shine Hairspray Provides 24-Hour Anti-Humidity and Frizz Control Extra Strong Hold Infused with Bamboo Extract for Ultra-Smooth Hair 8.25 oz (Packaging May Vary)
- Price
- $5.62
- Rating
- 4.5/5
- Reviews
- 15,454
- Age
- 18y ago

Nexxus Styling Spray Comb Thru Finish Flexible Hold Hairspray Powered by STYLEPROTECT Technology 10 oz
- Price
- $14.04
- Rating
- 4.4/5
- Reviews
- 11,598
- Age
- 20y ago

Aussie Instant Freeze Hair Spray for Extreme Hold Long-Lasting All-Day Fresh Citrus Scent Safe for All Hair Types 10 Fl Oz 3 Pack
- Price
- $14.55
- Rating
- 4.5/5
- Reviews
- 12,366
- Age
- 7y ago
Trending
estimated 90-day click momentum
TRESemm Expert Selection Heat Protection Spray Keratin Smooth 8 oz
- Price
- $6.63
- Rating
- 4.6/5
- Reviews
- 4,085
- Age
- 13y ago

TRESemm Workable Hairspray 1 ct A-LIST Collection for Brushable + Customizable Hold Developed Safe for All Hair Types 8.5 Oz
- Price
- $11.23
- Rating
- 4.5/5
- Reviews
- 369
- Age
- 6mo ago

Nexxus Styling Spray Maxximum Finish Firm Hold Hairspray Powered by STYLEPROTECT Technology 10 oz
- Price
- $13.23
- Rating
- 4.3/5
- Reviews
- 8,892
- Age
- 17y ago

Nexxus Styling Spray XXL Finish Volume Medium Hold Hairspray Powered by STYLEPROTECT Technology 10 oz
- Price
- $13.97
- Rating
- 4.3/5
- Reviews
- 8,892
- Age
- 2y ago

Kenra Professional Daily Provision Leave-In Conditioner | Hydrates Detangles & Adds Shine | Tames Frizz & Flyaways | Thermal Protection | Helps To Resist Humidity | All Hair Types | 8 fl. Oz
- Price
- $16.06
- Rating
- 4.4/5
- Reviews
- 10,238
- Age
- 22y ago
Newest
by launch date
TRESemm Workable Hairspray 1 ct A-LIST Collection for Brushable + Customizable Hold Developed Safe for All Hair Types 8.5 Oz
- Price
- $11.23
- Rating
- 4.5/5
- Reviews
- 369
- Age
- 6mo ago

Nexxus Styling Spray XXL Finish Volume Medium Hold Hairspray Powered by STYLEPROTECT Technology 10 oz
- Price
- $13.97
- Rating
- 4.3/5
- Reviews
- 8,892
- Age
- 2y ago

TRESemm Anti-Frizz Finishing Spray Keratin Smooth for a Flexible Hold Weightless 7 Fl Oz
- Price
- $6.82
- Rating
- 4.3/5
- Reviews
- 1,943
- Age
- 2y ago

Herbal Essences Volumizing Hairspray Strong Hold Fresh Citrus Scent Pack of 3 24 oz Total
- Price
- $15.60
- Rating
- 4.7/5
- Reviews
- 1,094
- Age
- 3y ago

SexyHair Big Spray & Play Volumizing Hairspray | Hold and Shine | Up to 72 Hour Humidity Resistance | All Hair Types
- Price
- $19.67
- Rating
- 4.6/5
- Reviews
- 9,121
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
139
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 95%
Open market
12%
- Kenra30%
- TRESemmé30%
- Garnier10%
- Nexxus10%
- Aussie4%
- L'Oreal Paris4%
- Open — no brand owns it (6 brands, 12%)
Demand
Hair Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Hair Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair spray4.1M/yr
- hairspray1.7M/yr
- kenra631K/yr
- tresemme hairspray extra hold626K/yr
- hairspray for women656K/yr
- hair spray women659K/yr
- kenra volume spray 25425K/yr
- tresemme hairspray418K/yr
- kenra hairspray329K/yr
- kenra hair products294K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Spray
We read the reviews and the return reasons for every product selling here.
“Awful Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









