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Hair Sponge

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -2.9% this quarter, so Hair Sponge is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$790K/yr752K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
69%top-5 click share · 14 brands · 25 sellers

Flapen Score

Hair Sponge against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Sponge is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Sponge 752K times last year and spent an estimated $790K. The top 5 brands take 71% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 752K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $790K a year.

Searches, last 12 months
752K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
9.9%
Market size, estimated
$790Ka year
Peak month
August1.2× the quietest month
Top search term
hair sponge257K searches a year

02 · Price

A sale here is worth $10.64.

Listings sell for $10.64 on average, from $5.56 to $19.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $10.64 that is $32K to $43K a year per listing.

Average price
$10.64under the $15 to $100 sweet spot
Price range
$5.56–$19.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$32K–$43K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #266 within Hair Brushes. It carries 5,002 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#266in Hair Brushes
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,002per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Hair Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • Brand 125%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 510%
  • Brand 66%

Demand

Hair Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Hair Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair sponge257K/yr
  • hair sponges for black men curls84K/yr
  • curl sponge74K/yr
  • sponge for hair71K/yr
  • sponge brush for hair40K/yr
  • sponge hair38K/yr
  • twist sponge23K/yr
  • curl sponge for black hair21K/yr
  • curling sponge18K/yr
  • hair sponge for curls16K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Sponge

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hair Sponge questions

Answered from the same tracked data.