Hair Smoothing Serum

Shoppers searched for this 806K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $836K a year.

Searches, last 12 months

806K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

5.6%

Market size, estimated

$836Ka year

Top search term

paul mitchell super skinny serum359K searches a year

Listings sell for $18.48 on average, from $7.78 to $39.45. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $18.48 that is $74K to $92K a year per listing.

Average price

$18.48inside the $15 to $100 sweet spot

Price range

$7.78–$39.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$74K–$92K

Returns

0.8%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #225 within Serums. It carries 6,826 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#225in Serums

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

6,826per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months