Is hair smoothing cream profitable to sell on Amazon United States?

The niche generates $389K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (45/100).

How competitive is the hair smoothing cream niche?

6 brands and 53 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in hair smoothing cream?

Top complaints mined from reviews: Smell, Hair Related, Functionality-Overall. The return rate is 0.8%.

When does demand for hair smoothing cream peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the hair smoothing cream niche?

Listings span $7.68–$27.24; the average listing price is $15.29 (sweet spot $15–$100). The average incumbent carries 8,976 reviews — the moat a new listing must climb.

hair smoothing cream

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.29

avg listing price — sweet spot $15–$100

Price range

Good$7.68–$27.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$389K

$389K/yr · 265K searches

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,975.9

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hair smoothing cream is a $389K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hair smoothing cream market data

Units sold / yr: 25K–30K; avg 2,500–3,000/product
Revenue / yr: $382K–$459K; units × avg price
Conversion rate: 9.6%
Avg BSR: #151
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 85 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

TIGI73%
Moroccanoil8%
John Frieda7%
Olaplex5%
TRESemmé4%
Not Your Mother's4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top hair smoothing cream search terms

hair smoothing cream59K/yr +14.2%3.7% conv.
bed head after party41K/yr -12.3%17.3% conv.
smoothing cream23K/yr -6.6%3.1% conv.
after party bed head20K/yr +34.2%13.5% conv.
bed head after party smoothing cream17K/yr +28.8%13.8% conv.
smoothing hair products25K/yr -21.8%1.3% conv.
bedhead after party18K/yr -23.3%19.8% conv.
smoothing hair cream12K/yr +13.7%3.4% conv.
hair smoothing14K/yr +14.0%1.5% conv.
smoothing cream for frizzy hair12K/yr +45.8%3.9% conv.

All search terms

Top hair smoothing cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TIGI Bed Head After Party Super Smoothing Cream Anti Frizz Hair Styling Product Humidity Protection for Frizzy Dull or Coarse Hair 3.38 fl oz

TIGI$14.054.7★3,972 rev

Moroccanoil Smoothing Lotion 2.53 Fl. Oz.

Moroccanoil$15.924.6★11,729 rev

Bed Head by TIGI After Party Super Smoothing Cream Anti Frizz Hair Styling Product Humidity Protection for Frizzy or Dull Hair Travel Size 1.69 fl oz

TIGI$8.514.6★2,633 rev

John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz

John Frieda$8.744.5★11,254 rev

Olaplex N. 6 Bond Smoother: Leave-In Styling Treatment | Smooths Conditions & Strengthens | Frizz Control for Up to 72 Hours | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl Oz

Olaplex$27.244.7★54,201 rev

Newest

by launch date

John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz

John Frieda$8.7411,254 rev

6mo ago

TRESemm Smoothing Cream 1 ct A-List Collection for Frizz-Control & Deep Hydration Developed & Safe for All Hair Types 3.04 FL OZ

TRESemmé$11.41161 rev

6mo ago

Bed Head by TIGI After Party Super Travel Size Mini Smoothing Cream Anti Frizz hair styling product with humidity protection for frizzy dull or coarse hair 1.69 fl oz

TIGI$7.6860 rev

1y ago

Not Your Mothers All Eyes On Me 3-in-1 Hair Styling Cream with UV Protection - Styling Cream for All Hair Types

Not Your Mother's$7.92746 rev

1y ago

Bed Head by TIGI After Party Super Smoothing Cream Anti Frizz Hair Styling Product Humidity Protection for Frizzy or Dull Hair Travel Size 1.69 fl oz

TIGI$8.512,633 rev

5y ago

What buyers say about hair smoothing cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Great smell”

Soft Feel12%

“Keeps hair smooth”

Quality-Overall10%

“Excellent product”

Suitability Curly Hair8%

“Really great for curly hair”

Moist/Dry6%

“Its moisturizing”

Value For Money4%

“Good deal”

Hair Styling4%

“It both defines curls and keeps straight styles smooth and sleek”

Hair Growth4%

“Effective for my hair”

Suitability Straight Hair3%

“Definitely adding it to my routine when I straighten my hair”

Brightness/Shine/Glow3%

“Adds shine”

What buyers complain about

Smell11%

“It smells awful”

Hair Related7%

“I screwed my hair up”

Functionality-Overall7%

“Not effective”

Oily/Greasy5%

“look a bit oily”

Suitability Curly Hair4%

“Did absolutely nothing for my curly hair”

Value For Money4%

“Kind of expensive”

Moist/Dry3%

“Doesnt tame dry hair at all”

Leak-Proof3%

“Arrived leaking from the bottom”

Suitability Wavy Hair2%

“It makes my hair so wavy”

Size-Overall2%

“This ia half of the bigger size”

Top return reasons

Functionality-Overall12%

Leak-Proof9%

Smell8%

Suitability Short Hair8%

Advertised Vs Actual Product7%

Motor Power7%

Oily/Greasy6%

Value For Money6%

Defective Material/Parts5%