Hair Smoothing Cream

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $389K a year.

Searches, last 12 months

265K

Growth, 90 days vs prior 90

+4.1%

Conversion, latest week

9.6%

Market size, estimated

$389Ka year

Peak month

January3.4× the quietest month

Top search term

hair smoothing cream59K searches a year

Listings sell for $15.29 on average, from $7.68 to $27.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $15.29 that is $38K to $46K a year per listing.

Average price

$15.29inside the $15 to $100 sweet spot

Price range

$7.68–$27.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

2,500–3,000

Revenue per listing a year

$38K–$46K

Returns

0.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Creams & Lotions. It carries 8,976 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#151in Creams & Lotions

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

8,976per listing

Listings tracked

10

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

85 months