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Hair Setting Spray

Maybe

An estimated 0.4% of orders come back. But the average product has 16,963 reviews to catch up to, so Hair Setting Spray is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$96K/yr200K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
43%top-5 click share · 18 brands · 173 sellers

Flapen Score

Hair Setting Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Setting Spray is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Setting Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Setting Spray 200K times last year and spent an estimated $96K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
3.7%
Market size, estimated
$96Ka year
Peak month
September16.9× the quietest month
Top search term
hair setting spray67K searches a year

02 · Price

A sale here is worth $13.04.

Listings sell for $13.04 on average, from $5.62 to $29.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.04 that is $1K to $3K a year per listing.

Average price
$13.04under the $15 to $100 sweet spot
Price range
$5.62–$29.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #66 within Hair Sprays. It carries 16,963 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#66in Hair Sprays
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
16,963per listing
Listings tracked
36

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
87 months

Products

Top Hair Setting Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

173

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

25%

  • Brand 120%
  • Brand 215%
  • Brand 315%
  • Brand 412%
  • Brand 57%
  • Brand 66%

Demand

Hair Setting Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 16.9×

Search terms

Top Hair Setting Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair setting spray67K/yr
  • styling spray31K/yr
  • spray fijador para el cabello21K/yr
  • setting spray for hair24K/yr
  • hair styling spray20K/yr
  • setting spray hair7K/yr
  • styling hair spray6K/yr
  • hair setting spray for rollers5K/yr
  • hair styling spray for women5K/yr
  • hair setting spray for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Setting Spray

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.4%of orders come back
“Awful Smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hair Setting Spray questions

Answered from the same tracked data.