Hair Set

Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $812K a year.

Searches, last 12 months

624K

Growth, 90 days vs prior 90

+6.4%

Conversion, latest week

4.6%

Market size, estimated

$812Ka year

Peak month

December4.4× the quietest month

Top search term

amika travel size hair products82K searches a year

Listings sell for $28.04 on average, from $9.97 to $57.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $28.04 that is $14K to $21K a year per listing.

Average price

$28.04inside the $15 to $100 sweet spot

Price range

$9.97–$57.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$14K–$21K

Returns

0.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #304 within Shampoo & Conditioner Sets. It carries 1,877 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#304in Shampoo & Conditioner Sets

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,877per listing

Listings tracked

26

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months