Hair Serum

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

7.7%

Market size, estimated

$1.3Ma year

Peak month

July1.9× the quietest month

Top search term

garnier438K searches a year

Listings sell for $9.51 on average, from $3.93 to $17.27. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $9.51 that is $38K to $48K a year per listing.

Average price

$9.51under the $15 to $100 sweet spot

Price range

$3.93–$17.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$38K–$48K

Returns

0.3%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Serums. It carries 15,355 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#59in Serums

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

15,355per listing

Listings tracked

25

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

70 months