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Hair Scissors for Kids

Fail

The top 5 products take 77% of clicks, so Hair Scissors for Kids is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$105K/yr51K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
77%top-5 click share · 11 brands · 14 sellers

Flapen Score

Hair Scissors for Kids against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Scissors for Kids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Scissors for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Scissors for Kids 51K times last year and spent an estimated $105K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
11.3%
Market size, estimated
$105Ka year
Peak month
August1.2× the quietest month
Top search term
hair scissors for kids9K searches a year

02 · Price

A sale here is worth $18.27.

Listings sell for $18.27 on average, from $6.48 to $50.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.27 that is $5K to $9K a year per listing.

Average price
$18.27inside the $15 to $100 sweet spot
Price range
$6.48–$50.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Hair Cutting Tools. It carries 4,333 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Hair Cutting Tools
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
4,333per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Hair Scissors for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

13%

  • Brand 129%
  • Brand 226%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 13%)

Demand

Hair Scissors for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Prime Day '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Hair Scissors for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair scissors for kids9K/yr
  • baby hair scissors8K/yr
  • hair cutting scissors for kids8K/yr
  • baby haircut scissors3K/yr
  • haircut scissors for kids4K/yr
  • kids hair cutting scissors5K/yr
  • kids hair scissors4K/yr
  • kids haircut scissors4K/yr
  • baby hair cutting scissors4K/yr
  • toddler hair scissors3K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Scissors for Kids

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
1.3%of orders come back
“FELL APART”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hair Scissors for Kids questions

Answered from the same tracked data.