Hair Scissors

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

11.5%

Market size, estimated

$6.5Ma year

Peak month

January1.2× the quietest month

Top search term

hair scissors1.2M searches a year

Listings sell for $11.41 on average, from $3.86 to $30.33. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 25,000 to 30,000 of them. At $11.41 that is $285K to $342K a year per listing.

Average price

$11.41under the $15 to $100 sweet spot

Price range

$3.86–$30.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

25,000–30,000

Revenue per listing a year

$285K–$342K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #15 within Hair Cutting Tools. It carries 11,560 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#15in Hair Cutting Tools

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

11,560per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months