Hair Relaxer for White Women

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

28K

Growth, 90 days vs prior 90

+32.8%

Conversion, latest week

5.9%

Market size, estimated

$75Ka year

Peak month

August2.0× the quietest month

Top search term

keragen10K searches a year

Listings sell for $45.14 on average, from $16.82 to $76.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $45.14 that is $0 to $5K a year per listing.

Average price

$45.14inside the $15 to $100 sweet spot

Price range

$16.82–$76.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Hair Perms, Relaxers & Texturizers. It carries 2,521 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#146in Hair Perms, Relaxers & Texturizers

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,521per listing

Listings tracked

9

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

92 months