Hair Relaxer
MaybeAn estimated 1.0% of orders come back. But demand is soft, at -5.2% this quarter, so Hair Relaxer is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $918K/yr1.1M searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 130 sellers
Flapen Score
Hair Relaxer against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Relaxer is stronger. Inside it, weaker.
Market
The Hair Relaxer market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Relaxer 1.1M times last year and spent an estimated $918K. The top 5 brands take 88% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $918K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $918Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- hair relaxer246K searches a year
02 · Price
A sale here is worth $15.77.
Listings sell for $15.77 on average, from $6.92 to $34.92. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $15.77 that is $39K to $47K a year per listing.
- Average price
- $15.77inside the $15 to $100 sweet spot
- Price range
- $6.92–$34.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $39K–$47K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Hair Perms, Relaxers & Texturizers. It carries 2,351 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Hair Perms, Relaxers & Texturizers
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 2,351per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Hair Relaxer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
130
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
9%
- Brand 131%
- Brand 229%
- Brand 318%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (5 brands, 9%)
Demand
Hair Relaxer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Hair Relaxer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair relaxer246K/yr
- relaxer156K/yr
- relaxer for black women154K/yr
- hair relaxer for black women127K/yr
- mizani relaxer83K/yr
- dark and lovely relaxer70K/yr
- relaxer kit for black women24K/yr
- mizani butter blend relaxer30K/yr
- mizani hair relaxer30K/yr
- perm for black women29K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Relaxer
We read the reviews and the return reasons for every product selling here.
“Smells like fish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Relaxer questions
Answered from the same tracked data.