Hair Putty

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

15.3%

Market size, estimated

$358Ka year

Peak month

January1.6× the quietest month

Top search term

hair putty56K searches a year

Listings sell for $12.82 on average, from $5.08 to $23.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $12.82 that is $10K to $13K a year per listing.

Average price

$12.82under the $15 to $100 sweet spot

Price range

$5.08–$23.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #35 within Putties. It carries 2,882 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#35in Putties

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,882per listing

Listings tracked

24

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

96 months