Hair Puff
FailThe top 5 brands take 100% of clicks, so Hair Puff is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $200K/yr102K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 7 sellers
Flapen Score
Hair Puff against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Puff is stronger. Inside it, weaker.
Market
The Hair Puff market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Puff 102K times last year and spent an estimated $200K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $200Ka year
- Top search term
- design me puff me18K searches a year
02 · Price
A sale here is worth $21.65.
Listings sell for $21.65 on average, from $8.02 to $28.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $21.65 that is $16K to $22K a year per listing.
- Average price
- $21.65inside the $15 to $100 sweet spot
- Price range
- $8.02–$28.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $16K–$22K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Hair Sprays. It carries 2,387 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #180in Hair Sprays
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 2,387per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Hair Puff products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Puff.ME Root Volumizing and Texturizing Hair Powder
- Price
- $25.06
- Rating
- 4.2/5
- Reviews
- 5,062
- Age
- 8y ago

Design.Me PUFF.ME Volumizing Dry Texture Spray for Hair | Light Hold Hairspray for Straight or Wavy Hair | Color Safe Fine Hair Texture Spray | Paraben and Sulfate Free Hair Texturizer (7 Oz)
- Price
- $28.86
- Rating
- 4.2/5
- Reviews
- 2,427
- Age
- 6y ago

The Face Shop Quick Hair Puff - Natural Brown - Root Touch Up Hair Color Hairline Powder Conceals Hair Loss Hair Topper for Women & Men - Hair Fibers for Thinning Hair Root Cover Up Gray Concealer
- Price
- $13.42
- Rating
- 4.4/5
- Reviews
- 579
- Age
- 6y ago

Design.Me PUFF.ME Hair Volumizing Mousse | Lightweight & Flexible Hold Mousse for Curls Waves or Straight Hair | Sulfate & Paraben-Free Volumizer for Fine Strands with Vitamins B5 & E 250mL
- Price
- $28.26
- Rating
- 4.3/5
- Reviews
- 763
- Age
- 3y ago

Design.Me PUFF.ME Hair Powder - Texture Powder - Root Lifting with Strong Long-Lasting Hold - Instantly Boosts Hair Volume for Women - For Straight Wavy & Curly Hair
- Price
- $25.42
- Rating
- 4.0/5
- Reviews
- 2,175
- Age
- 9y ago
Trending
estimated 90-day click momentum
DESIGNME PUFF.ME Sea Salt Spray | Sea Salt Texture Spray for Beach Waves Volume & Tousled Texture | Soft Hold Lightweight Hydration & Non-Drying Sea Salt Hair Spray for Women
- Price
- $26.35
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 4mo ago

The Face Shop Quick Hair Puff - Natural Brown - Root Touch Up Hair Color Hairline Powder Conceals Hair Loss Hair Topper for Women & Men - Hair Fibers for Thinning Hair Root Cover Up Gray Concealer
- Price
- $13.42
- Rating
- 4.4/5
- Reviews
- 579
- Age
- 6y ago

Design.Me PUFF.ME Volumizing Shampoo | Adds Body Bounce & Volume for Fuller Thicker Hair| For Fine & Medium Hair | Boosts Shine | Color-Safe Lightweight Formula | Vegan Paraben & Sulfate Free
- Price
- $25.98
- Rating
- 4.3/5
- Reviews
- 729
- Age
- 8y ago

Design.Me PUFF.ME Hair Volumizing Mousse | Lightweight & Flexible Hold Mousse for Curls Waves or Straight Hair | Sulfate & Paraben-Free Volumizer for Fine Strands with Vitamins B5 & E 250mL
- Price
- $28.26
- Rating
- 4.3/5
- Reviews
- 763
- Age
- 3y ago

Puff.ME Root Volumizing and Texturizing Hair Powder
- Price
- $25.06
- Rating
- 4.2/5
- Reviews
- 5,062
- Age
- 8y ago
Newest
by launch date
DESIGNME PUFF.ME Sea Salt Spray | Sea Salt Texture Spray for Beach Waves Volume & Tousled Texture | Soft Hold Lightweight Hydration & Non-Drying Sea Salt Hair Spray for Women
- Price
- $26.35
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 4mo ago

Design.Me PUFF.ME Hair Volumizing Mousse | Lightweight & Flexible Hold Mousse for Curls Waves or Straight Hair | Sulfate & Paraben-Free Volumizer for Fine Strands with Vitamins B5 & E 250mL
- Price
- $28.26
- Rating
- 4.3/5
- Reviews
- 763
- Age
- 3y ago

rosmile Afro Puff Drawstring Ponytail Extension for Black Women Premium Black 1B# 80gram Short Synthetic Afro Puff Ponytail for Natural Hair Clip On Kinky Drawstring Curly Ponytail Bun
- Price
- $8.02
- Rating
- 4.1/5
- Reviews
- 9,133
- Age
- 6y ago

The Face Shop Quick Hair Puff - Natural Brown - Root Touch Up Hair Color Hairline Powder Conceals Hair Loss Hair Topper for Women & Men - Hair Fibers for Thinning Hair Root Cover Up Gray Concealer
- Price
- $13.42
- Rating
- 4.4/5
- Reviews
- 579
- Age
- 6y ago

The Face Shop Quick Hair Puff - Dark Brown - Hairline Powder Conceals Thinning Areas Hair Toppers and Fibers for Women & Men Gray Coverage and Hair Loss
- Price
- $13.46
- Rating
- 4.4/5
- Reviews
- 579
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Design.Me79%
- The Face Shop18%
- rosmile2%
Demand
Hair Puff search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked
Search terms
Top Hair Puff search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- design me puff me18K/yr
- hair puff17K/yr
- puff me volumizing powder16K/yr
- puff me10K/yr
- quick hair puff10K/yr
- hair puff clip8K/yr
- designme puff me6K/yr
- puff me dry texturizing spray3K/yr
- the face shop quick hair puff4K/yr
- design me texture spray4K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Puff
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Puff questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









