Hair Primer

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+5.8%

Conversion, latest week

10.3%

Market size, estimated

$3.5Ma year

Peak month

June2.1× the quietest month

Top search term

bumble and bumble573K searches a year

Listings sell for $28.35 on average, from $11.29 to $40.50. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $28.35 that is $85K to $113K a year per listing.

Average price

$28.35inside the $15 to $100 sweet spot

Price range

$11.29–$40.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$85K–$113K

Returns

0.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Detanglers. It carries 2,375 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#146in Detanglers

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,375per listing

Listings tracked

31

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

83 months