Hair Powder for Women

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

5.3%

Market size, estimated

$1.4Ma year

Peak month

March2.9× the quietest month

Top search term

boldify hairline powder342K searches a year

Listings sell for $17.13 on average, from $7.69 to $29.88. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $17.13 that is $43K to $51K a year per listing.

Average price

$17.13inside the $15 to $100 sweet spot

Price range

$7.69–$29.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$43K–$51K

Returns

1.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Hair Coloring Products. It carries 17,897 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10in Hair Coloring Products

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

17,897per listing

Listings tracked

29

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months