hair pins decorative
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but prices mostly outside the sweet spot ($2.15–$16.49) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$173K$173K/yr · 567K searches
Review moat
Okay3,047.09avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Avg price
Bad$7.69avg listing price — sweet spot $15–$100
Price range
Bad$2.15–$16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, hair pins decorative is a $173K/yr Amazon United States market (567K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
hair pins decorative market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $192K–$231K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.4%
- Avg brand age
- 36 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
51 falling
Sellers
84
Top-5 brand share
33%
Top 20: 75%
Top-5 click share
23%
Top 20: 57%
Open market
62%
- YINGFENG8%
- Teenitor8%
- Cehony7%
- SUMAJU5%
- DySaLic5%
- GOODY4%
Demand
Weekly Amazon search volume, last 44 weeks — +7.5% search growth over the last 90 days.Top hair pins decorative search terms
- decorative hair pins85K/yr
- hair pins decorative98K/yr
- pasadores para el cabello mujer63K/yr
- hairpins51K/yr
- bun pins25K/yr
- pins for hair22K/yr
- bun bobby pins18K/yr
- u shaped bobby pins18K/yr
- decorative hair pins for women25K/yr
- small hair pins22K/yr
Top hair pins decorative products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cehony U Shaped Hair Pins 200 Count Buns Waved Hair Pins for Updos with Box for Women Lady Girls Bobby Pins French Historical Hair Styling Pins Hair Accessories (Brown 2.4 Inch)
Cehony$6.874.7★1,953 rev
Teenitor 300pcs Bobby Pins Hair Pins Kit 100 Hair Pin for Women 100 Bobby Pins Brown and 100 Hair Bands Hair Pins for Buns 2inch 2.36inch 2.75inch
Teenitor$6.584.6★3,709 rev
330 Count U Shaped Hair Pins Brown YINGFENG 2.4inch Brown Bun Pins Bun Hair Pins for Women Girls with Storage Box Hair Accessories for All Women Hair Types
YINGFENG$7.594.5★7,068 rev
20 PCS Decorative Bobby Pins for Womens Hair Rhinestone Bobby Pins with 5 Elegant Designs (Glod & Silver) Jeweled Hair Pins Decorative Hair Accessories for Women
CubGreff$9.044.5★125 rev
Goody Styling Essentials Bobby Pins Black 2 Inches 60 Count (Pack of 1)
GOODY$2.154.7★7,564 rev
Newest
by launch date
2.8 Inch U Shaped Hair Pins for Women Girls Long Hair Pin Bobby Pin for Secure Bun Hairstyles 100 Count (Black)
Giofumi$4.07280 rev
2.8 Inch U Shaped Hair Pins for Women Girls Long Hair Pin Bobby Pin for Secure Bun Hairstyles 100 Count (Brown)
Giofumi$4.04280 rev
QIUTIMIY 200 Pcs 2.4 Inch U-Shaped Bobby Pins Brown Metal Hair Pins Hair Accessories for Women Stylists Hair Sticks Girl
QIUTIMIY$6.7499 rev
20 PCS Decorative Bobby Pins for Womens Hair Rhinestone Bobby Pins with 5 Elegant Designs (Glod & Silver) Jeweled Hair Pins Decorative Hair Accessories for Women
CubGreff$9.04125 rev
6 Pack Vintage Hair Side Combs for Women Decorative Butterfly Flower Leaf Pearl Rhinestone Metal Hair Comb Tooth Clip with Teeth Grip Crystal Bridal Hair Piece Pins for Wedding Accessories
XINHONGJIN$8.32154 rev
Trending
90-day click momentumQIUTIMIY 200 Pcs 2.4 Inch U-Shaped Bobby Pins Brown Metal Hair Pins Hair Accessories for Women Stylists Hair Sticks Girl
QIUTIMIY$6.744.6★
2.8 Inch U Shaped Hair Pins for Women Girls Long Hair Pin Bobby Pin for Secure Bun Hairstyles 100 Count (Black)
Giofumi$4.074.7★
Goody Styling Essentials Bobby Pins Black 2 Inches 60 Count (Pack of 1)
GOODY$2.154.7★
6 Pack Vintage Hair Side Combs for Women Decorative Butterfly Flower Leaf Pearl Rhinestone Metal Hair Comb Tooth Clip with Teeth Grip Crystal Bridal Hair Piece Pins for Wedding Accessories
XINHONGJIN$8.324.0★
WILLBOND 18 Pcs Pearl Hair Pins Bridal Wedding Hair Accessories Rhinestone Crystal Bobby Clips for Brides Bridesmaids Flower Women Girls Decorative(Rose Gold)
WILLBOND$8.754.6★
What buyers say about hair pins decorative
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“fair price”
“They hold hair good”
“Easy to use; just twist in and twist out”
“Exactly as pictured”
“GREAT FOR HAIR”
“The material is durable”
“fit well”
“Cute colors”
“All in good shape”
What buyers complain about
“Didnt work for my hair”
“so cheap in quality compared to the way they used to make them”
“Does not hold hair in place”
“Too small”
“Slide right out”
“Cheap and flimsy”
“break very easily”
“Difficult to open”
“Not ideal for long thick hair”
“It does not stay on my straight hair”
Top return reasons
Common questions
- Is hair pins decorative profitable to sell on Amazon United States?
- The niche generates $173K/yr across 81 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hair pins decorative niche?
- 51 brands and 84 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in hair pins decorative?
- Top complaints mined from reviews: Suitability Short Hair, Quality-Overall, Hair Related. The return rate is 1.4%.
- What does it cost to enter the hair pins decorative niche?
- Listings span $2.15–$16.49; the average listing price is $7.69 (sweet spot $15–$100). The average incumbent carries 3,047 reviews — the moat a new listing must climb.