Is hair pins profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 56 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the hair pins niche?

40 brands and 70 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in hair pins?

Top complaints mined from reviews: Suitability Short Hair, Grip, Size-Overall. The return rate is 1.2%.

When does demand for hair pins peak?

Demand peaks in Sep; the busiest month runs 1.4× the quietest.

What does it cost to enter the hair pins niche?

Listings span $2.15–$17.50; the average listing price is $7.77 (sweet spot $15–$100). The average incumbent carries 3,231 reviews — the moat a new listing must climb.

hair pins

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Market size

Great$1.5M

$1.5M/yr · 4.0M searches

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,231.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.77

avg listing price — sweet spot $15–$100

Price range

Bad$2.15–$17.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, hair pins is a $1.5M/yr Amazon United States market (4.0M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep. Verdict: Worth a look — 62/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hair pins market data

Units sold / yr: 150K–200K; avg 3,000–4,000/product
Revenue / yr: $1.2M–$1.6M; units × avg price
Conversion rate: 4.8%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 3.2%
Avg brand age: 36 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

49%

Top 20: 84%

Top-5 click share

33%

Top 20: 69%

Open market

47%

Kitsch21%
Teenitor8%
BEoffer7%
GOODY6%
Good Hair Days6%
Amazon Basics4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.4×

Open Trend

Top hair pins search terms

hair pins998K/yr +2.8%5.4% conv.
french hair pin971K/yr -10.9%3.5% conv.
hair pin474K/yr -5.5%2.5% conv.
hair pins for women414K/yr -9.2%3.3% conv.
hair pins for buns128K/yr +11.6%4.8% conv.
french twist hair pin125K/yr -19.1%3.8% conv.
decorative hair pins85K/yr +59.6%0.3% conv.
hair pins decorative98K/yr +3.4%0.3% conv.
hairpin105K/yr -14.1%2.6% conv.
french hair pins83K/yr +2.5%2.4% conv.

All search terms

Top hair pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kitsch French Hair Pins for Women Elegant & Durable Metal French Pin for Updos Chignon Buns & Twist Hairstyles | Secure Hold All Day Comfortable Fit | Ideal Gifts for Women- Gold 1pc

Kitsch$8.764.3★4,821 rev

BEoffer French Hair Pin 3PCS Metal Hair Pins for Women Elegant French Twists Buns and Updos with No Hair Damage U-shaped French Pin Great Hold and Comfortable Keeps Hair in Place (Gold Black Silver)

BEoffer$7.314.3★474 rev

Magic-Grip Hair Pins Set of 10 by Good Hair Days Color: Shell

Good Hair Days$6.344.0★13,101 rev

Teenitor 300pcs Bobby Pins Hair Pins Kit 100 Hair Pin for Women 100 Bobby Pins Brown and 100 Hair Bands Hair Pins for Buns 2inch 2.36inch 2.75inch

Teenitor$6.584.6★3,709 rev

Goody Styling Essentials Bobby Pins Black 2 Inches 60 Count (Pack of 1)

GOODY$2.154.7★7,564 rev

Newest

by launch date

2.8 Inch U Shaped Hair Pins for Women Girls Long Hair Pin Bobby Pin for Secure Bun Hairstyles 100 Count (Black)

Giofumi$4.07280 rev

10mo ago

3 PCS French Hair Pins for Women Elegant Hair Pins for Buns French Twists and Updos Gold Hair Accessories

Vigorpace$6.88661 rev

10mo ago

12 PCS French Hair Pins for Women French Twist Hair Pins U-Shaped Pearl French Pins for Bun and Updo Hair Styling Pins Metal Hair Fork Hair Accessories for All Hair Types

VEEVIIY$13.8560 rev

11mo ago

The Hair Edit Knotted Chignon French Hair Pin Elegant Soft Silver Metal Hair Accessory for Buns French Twists & Updos Lightweight Pin for Effortless Everyday Style Hair Pin for All Hair Types

The Hair Edit$12.76166 rev

11mo ago

BEoffer French Hair Pin 3PCS Metal Hair Pins for Women Elegant French Twists Buns and Updos with No Hair Damage U-shaped French Pin Great Hold and Comfortable Keeps Hair in Place (Gold Black Silver)

BEoffer$7.31474 rev

1y ago

What buyers say about hair pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Solid quality”

Ease Of Use11%

“Easy to use, great hold”

Value For Money10%

“Money well spent”

Hair Styling8%

“straightening my hair”

Suitability Straight Hair7%

“GREAT FOR HAIR”

Durability5%

“The material is durable”

Size-Overall5%

“This is a good universal size”

Advertised Vs Actual Product4%

“As described”

Comfort-Overall3%

“Very comfortable”

Color3%

“Pretty gold color”

What buyers complain about

Suitability Short Hair11%

“They are not for short hair”

Grip7%

“Slide right out”

Size-Overall7%

“TOO SMALL”

Quality-Overall6%

“Bad quality”

Weight Heavy6%

“These are heavier than expected”

Hair Related6%

“Does not hold hair in place”

Suitability Long Hair6%

“Not for long hair”

Strength5%

“Cheap and flimsy”

Suitability Straight Hair4%

“It didnt work for my straight hair”

Durability4%

“break easily”

Top return reasons

Suitability Short Hair19%

Size-Overall18%

Suitability Long Hair14%

Functionality-Overall7%

Advertised Vs Actual Product6%

Color5%

Quality-Overall3%

Grip3%

Weight Heavy3%

Hair Related2%

Common questions

Is hair pins profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 56 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (62/100).
How competitive is the hair pins niche?: 40 brands and 70 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in hair pins?: Top complaints mined from reviews: Suitability Short Hair, Grip, Size-Overall. The return rate is 1.2%.
When does demand for hair pins peak?: Demand peaks in Sep; the busiest month runs 1.4× the quietest.
What does it cost to enter the hair pins niche?: Listings span $2.15–$17.50; the average listing price is $7.77 (sweet spot $15–$100). The average incumbent carries 3,231 reviews — the moat a new listing must climb.