Hair Pins

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

4.8%

Market size, estimated

$1.5Ma year

Peak month

September1.4× the quietest month

Top search term

hair pins998K searches a year

Listings sell for $7.77 on average, from $2.15 to $17.50. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $7.77 that is $23K to $31K a year per listing.

Average price

$7.77under the $15 to $100 sweet spot

Price range

$2.15–$17.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$23K–$31K

Returns

1.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #83 within Hair Pins. It carries 3,231 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#83in Hair Pins

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

3,231per listing

Listings tracked

56

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

36 months