Hair Pick

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

263K

Growth, 90 days vs prior 90

+26.4%

Conversion, latest week

10.6%

Market size, estimated

$196Ka year

Peak month

March1.8× the quietest month

Top search term

hair picks for women111K searches a year

Listings sell for $7.06 on average, from $4.10 to $15.62. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $7.06 that is $4K to $5K a year per listing.

Average price

$7.06under the $15 to $100 sweet spot

Price range

$4.10–$15.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$4K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #279 within Hair Combs. It carries 2,942 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

2.9%

Average rank

#279in Hair Combs

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,942per listing

Listings tracked

31

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months