Hair Perfume for Men

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

4.9%

Market size, estimated

$54Ka year

Top search term

marmara barber cologne15K searches a year

Listings sell for $15.01 on average, from $7.11 to $58.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.01 that is $2K to $4K a year per listing.

Average price

$15.01inside the $15 to $100 sweet spot

Price range

$7.11–$58.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #382 within Hair Fragrances. It carries 650 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#382in Hair Fragrances

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

650per listing

Listings tracked

18

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

57 months