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Hair Paste for Women

Fail

The top 5 brands take 100% of clicks, so Hair Paste for Women is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$334K/yr251K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
96%top-5 click share · 5 brands · 59 sellers

Flapen Score

Hair Paste for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Paste for Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Paste for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Paste for Women 251K times last year and spent an estimated $334K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
10.4%
Market size, estimated
$334Ka year
Peak month
September1.9× the quietest month
Top search term
hair paste for women27K searches a year

02 · Price

A sale here is worth $12.81.

Listings sell for $12.81 on average, from $5.08 to $23.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $12.81 that is $51K to $64K a year per listing.

Average price
$12.81under the $15 to $100 sweet spot
Price range
$5.08–$23.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
$51K–$64K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Putties. It carries 5,338 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Putties
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
5,338per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Hair Paste for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 54%

Demand

Hair Paste for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Hair Paste for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair paste for women27K/yr
  • kenra texturizing taffy28K/yr
  • hair paste for women styling39K/yr
  • kenra platinum texturizing taffy22K/yr
  • hair putty for women21K/yr
  • hair taffy21K/yr
  • kenra taffy18K/yr
  • hair paste for women short hair13K/yr
  • texture paste for hair11K/yr
  • kenra taffy platinum texturizing 136K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Paste for Women

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“A sticky mess”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hair Paste for Women questions

Answered from the same tracked data.