Hair Paste for Women
FailThe top 5 brands take 100% of clicks, so Hair Paste for Women is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $334K/yr251K searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 96%top-5 click share · 5 brands · 59 sellers
Flapen Score
Hair Paste for Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Paste for Women is stronger. Inside it, weaker.
Market
The Hair Paste for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Paste for Women 251K times last year and spent an estimated $334K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.
- Searches, last 12 months
- 251K
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 10.4%
- Market size, estimated
- $334Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- hair paste for women27K searches a year
02 · Price
A sale here is worth $12.81.
Listings sell for $12.81 on average, from $5.08 to $23.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $12.81 that is $51K to $64K a year per listing.
- Average price
- $12.81under the $15 to $100 sweet spot
- Price range
- $5.08–$23.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $51K–$64K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Putties. It carries 5,338 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Putties
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 5,338per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Hair Paste for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kenra Professional Platinum Texturizing Taffy 13 | Styling Fiber Crme| Medium Hold | Details & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types | 2 fl. Oz
- Price
- $23.49
- Rating
- 4.6/5
- Reviews
- 13,062
- Age
- 22y ago

Garnier Fructis Style Pure Clean Finishing Paste 2 Oz 1 Count (Packaging May Vary)
- Price
- $5.08
- Rating
- 4.4/5
- Reviews
- 6,101
- Age
- 15y ago

Kenra Professional Platinum Whipped Taffy 20 | Matte Defining Paste | Delivers An Ultra-Matte Firm Hold Finish | Sculpts Smooths & Texturizes Styles | All Hair Types | 2fl. Oz
- Price
- $23.38
- Rating
- 4.5/5
- Reviews
- 2,454
- Age
- 9y ago

TIGI Bed Head Manipulator Texturizing Putty Firm Hold Styling Putty for Short to Medium Hair 2.01 oz
- Price
- $10.81
- Rating
- 4.5/5
- Reviews
- 5,816
- Age
- 14y ago

LOreal Paris Studio Line Overworked Hair Putty 1.7 oz.
- Price
- $5.72
- Rating
- 4.5/5
- Reviews
- 4,453
- Age
- 13y ago
Trending
estimated 90-day click momentum
Got2B Flexing Molding Paste 2 oz
- Price
- $8.41
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 5y ago

Kenra Professional Platinum Texturizing Taffy 13 | Styling Fiber Crme| Medium Hold | Details & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types | 2 fl. Oz
- Price
- $23.49
- Rating
- 4.6/5
- Reviews
- 13,062
- Age
- 22y ago

LOreal Paris Studio Line Overworked Hair Putty 1.7 oz.
- Price
- $5.72
- Rating
- 4.5/5
- Reviews
- 4,453
- Age
- 13y ago

Garnier Fructis Style Pure Clean Finishing Paste 2 Oz 1 Count (Packaging May Vary)
- Price
- $5.08
- Rating
- 4.4/5
- Reviews
- 6,101
- Age
- 15y ago

Kenra Professional Platinum Whipped Taffy 20 | Matte Defining Paste | Delivers An Ultra-Matte Firm Hold Finish | Sculpts Smooths & Texturizes Styles | All Hair Types | 2fl. Oz
- Price
- $23.38
- Rating
- 4.5/5
- Reviews
- 2,454
- Age
- 9y ago
Newest
by launch date
Got2B Flexing Molding Paste 2 oz
- Price
- $8.41
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 5y ago

Kenra Professional Platinum Whipped Taffy 20 | Matte Defining Paste | Delivers An Ultra-Matte Firm Hold Finish | Sculpts Smooths & Texturizes Styles | All Hair Types | 2fl. Oz
- Price
- $23.38
- Rating
- 4.5/5
- Reviews
- 2,454
- Age
- 9y ago

LOreal Paris Studio Line Overworked Hair Putty 1.7 oz.
- Price
- $5.72
- Rating
- 4.5/5
- Reviews
- 4,453
- Age
- 13y ago

TIGI Bed Head Manipulator Texturizing Putty Firm Hold Styling Putty for Short to Medium Hair 2.01 oz
- Price
- $10.81
- Rating
- 4.5/5
- Reviews
- 5,816
- Age
- 14y ago

Garnier Fructis Style Pure Clean Finishing Paste 2 Oz 1 Count (Packaging May Vary)
- Price
- $5.08
- Rating
- 4.4/5
- Reviews
- 6,101
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
59
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Kenra71%
- Garnier11%
- Bed Head8%
- L'Oreal Paris6%
- Got2B4%
Demand
Hair Paste for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.9×
Search terms
Top Hair Paste for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair paste for women27K/yr
- kenra texturizing taffy28K/yr
- hair paste for women styling39K/yr
- kenra platinum texturizing taffy22K/yr
- hair putty for women21K/yr
- hair taffy21K/yr
- kenra taffy18K/yr
- hair paste for women short hair13K/yr
- texture paste for hair11K/yr
- kenra taffy platinum texturizing 136K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Paste for Women
We read the reviews and the return reasons for every product selling here.
“A sticky mess”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Paste for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









