Hair Paste

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

690K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

12.8%

Market size, estimated

$1.2Ma year

Peak month

February2.2× the quietest month

Top search term

hair paste130K searches a year

Listings sell for $13.76 on average, from $5.08 to $36.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $13.76 that is $34K to $41K a year per listing.

Average price

$13.76under the $15 to $100 sweet spot

Price range

$5.08–$36.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$34K–$41K

Returns

0.6%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Pomades. It carries 5,396 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#129in Pomades

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

5,396per listing

Listings tracked

25

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

82 months