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Hair Oil Spray

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -8.8% this quarter, so Hair Oil Spray is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$159K/yr206K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
51%top-5 click share · 20 brands · 112 sellers

Flapen Score

Hair Oil Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Oil Spray is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Oil Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Oil Spray 206K times last year and spent an estimated $159K. The top 5 brands take 68% of clicks. Demand peaks in Mar–Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
6.2%
Market size, estimated
$159Ka year
Peak month
March1.8× the quietest month
Top search term
hair oil spray94K searches a year

02 · Price

A sale here is worth $12.45.

Listings sell for $12.45 on average, from $5.95 to $48.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $12.45 that is $3K to $6K a year per listing.

Average price
$12.45under the $15 to $100 sweet spot
Price range
$5.95–$48.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Hair Treatment Oils. It carries 8,103 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#151in Hair Treatment Oils
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
8,103per listing
Listings tracked
27

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
75 months

Products

Top Hair Oil Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

112

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

27%

  • Brand 136%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Hair Oil Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.8×

Search terms

Top Hair Oil Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair oil spray94K/yr
  • oil spray for hair20K/yr
  • dry oil spray for hair16K/yr
  • spray hair oil16K/yr
  • spray oil for hair14K/yr
  • hair oil mist13K/yr
  • oil hair spray9K/yr
  • hair oil spray for dry hair6K/yr
  • hair spray oil8K/yr
  • oil spray hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Oil Spray

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.8%of orders come back
“Smells like vomit”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hair Oil Spray questions

Answered from the same tracked data.