Is hair oil capsules profitable to sell on Amazon United States?

The niche generates $90K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (37/100).

How competitive is the hair oil capsules niche?

8 brands and 14 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in hair oil capsules?

Top complaints mined from reviews: Smell, Ease Of Use, Oily/Greasy. The return rate is 0.6%.

When does demand for hair oil capsules peak?

Demand peaks in Sep; the busiest month runs 1.4× the quietest.

What does it cost to enter the hair oil capsules niche?

Listings span $9.59–$25.36; the average listing price is $15.18 (sweet spot $15–$100). The average incumbent carries 2,756 reviews — the moat a new listing must climb.

hair oil capsules

Skip it

A concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$15.18

avg listing price — sweet spot $15–$100

Price range

Good$9.59–$25.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,756

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$90K

$90K/yr · 103K searches

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, hair oil capsules is a $90K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep. Verdict: Skip it — 37/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hair oil capsules market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: $91K–$121K; units × avg price
Conversion rate: 5.8%
Avg BSR: #151
Page quality: 0%
Prime: 88%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Bali Secret35%
sohl-I.D.21%
POEROES18%
Amococo8%
Layhomo6%
MAREE5%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.4×

Open Trend

Top hair oil capsules search terms

cpsulas para el cabello15K/yr -4.9%2.8% conv.
hair oil capsules15K/yr -13.7%5.9% conv.
hair serum with vitamin a e and b57K/yr +26.6%4.7% conv.
hair serum capsules10K/yr -20.6%3.3% conv.
hair capsules12K/yr -11.7%4.0% conv.
hair vitamin capsules7K/yr -49.5%4.7% conv.
bali hair vitamin oil capsules5K/yr +36.4%8.8% conv.
bali secret hair vitamin10K/yr -42.6%10.0% conv.
hair vitamin oil capsules3K/yr -15.1%3.0% conv.
poeroes hair vitamins7K/yr -56.5%11.5% conv.

All search terms

Top hair oil capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure Bali Hair Vitamins Moroccan Oil Capsules for Women & Men - Serum Enriched with Argan Oil & Avocado Oil for All Hair Type Frizzy Dry Curly - Vitamin A E Pro B5 (40 Capsules)

Bali Secret$16.534.5★9,080 rev

sohl-I.D. Hair Serum for Frizzy Hair Treatment for Dry & Damaged Strands Suitable for Curly Hair Aceite y Gotas para el Cabello Tratamiento para Cabello Seco y Maltratado Smooth & Shine Capsules

sohl-I.D.$25.364.7★663 rev

POEROES Hair Oil 50 Capsules - Hair Vitamins A C E Pro B5 - Hair Treatment Serum - Serum for Frizzy and Damaged Hair - Argan & Avocado Oil - Leave in Conditioner for Women & Men

POEROES$10.374.6★1,039 rev

Amococo 2Packs Hair Oil 40 Capsules with Keratin Argan Oil & Jojoba Oil Nourishing & Strengthening Hair for Dry Damaged Hair Frizz Control & Softness for Women & Men

Amococo$10.874.7★71 rev

Keratin Hair Treatment Serum Hair Serum Treatment for Dry Damaged Hair Hair Oil Capsules with Keratin Argan Oil-Leave-in Anti Frizz Conditioner with Vitamins A C E & B5- No Rinse for All Hair Types

Layhomo$9.594.6★3,068 rev

Newest

by launch date

Hair Serum Capsules 2 Pack 80 Count Leave-In Hair Oil for Frizz Control

DaiLaiFu$17.1768 rev

5mo ago

Amococo 2Packs Hair Oil 40 Capsules with Keratin Argan Oil & Jojoba Oil Nourishing & Strengthening Hair for Dry Damaged Hair Frizz Control & Softness for Women & Men

Amococo$10.8771 rev

6mo ago

ELLA BELLA Keratin Hair Serum with Argan Oil & Vitamins A E B5 Anti-Frizz Hair Treatment & Night Repair Hair Vitamins for Women for Smooth Shiny Frizz-Free Hair

ELLA BELLA$20.85122 rev

1y ago

sohl-I.D. Hair Serum for Frizzy Hair Treatment for Dry & Damaged Strands Suitable for Curly Hair Aceite y Gotas para el Cabello Tratamiento para Cabello Seco y Maltratado Smooth & Shine Capsules

sohl-I.D.$25.36663 rev

1y ago

Keratin Hair Treatment Serum Hair Serum Treatment for Dry Damaged Hair Hair Oil Capsules with Keratin Argan Oil-Leave-in Anti Frizz Conditioner with Vitamins A C E & B5- No Rinse for All Hair Types

Layhomo$9.593,068 rev

2y ago

What buyers say about hair oil capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“very soft”

Quality-Overall16%

“High quality serum”

Smell12%

“Amazing scent”

Hair Growth7%

“Very helpful for my hair growth”

Moist/Dry5%

“really hydrates”

Brightness/Shine/Glow5%

“It makes it shine beautifully”

Suitability Straight Hair4%

“shiny and straight hair”

Ease Of Use3%

“Convenient Capsules That Actually Work”

Oily/Greasy3%

“doesnt leave my hair feeling heavy or greasy—which is important to me”

Suitability Curly Hair3%

“This has been an amazing product to keep my curly hair straight”

What buyers complain about

Smell18%

“Chemical smell”

Ease Of Use15%

“Hard to use”

Oily/Greasy7%

“will make it look greasy”

Hard Feel6%

“It is a hard plastic”

Moist/Dry3%

“It is extremely dry”

Instructions/User Manual/Troubleshooting3%

“no instructions provided”

Functionality-Overall2%

“No me funciono”

Value For Money2%

“Not worth it”

Suitability Curly Hair2%

“it didnt really help much with the frizz”

Hair Related2%

“honestly, thats just not how my hair works”

Top return reasons

Smell14%

Oily/Greasy13%

Advertised Vs Actual Product12%

Functionality-Overall11%

Suitability Short Hair6%

Hair Related5%

Ease Of Use4%

Hard Feel3%