Hair Oil Applicator Scalp Massager

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +164.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

218K

Growth, 90 days vs prior 90

+164.1%

Conversion, latest week

3.1%

Market size, estimated

$73Ka year

Top search term

kitsch scalp oil applicator74K searches a year

Listings sell for $10.80 on average, from $9.88 to $16.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At $10.80 that is $27K to $32K a year per listing.

Average price

$10.80under the $15 to $100 sweet spot

Price range

$9.88–$16.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,500–3,000

Revenue per listing a year

$27K–$32K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #348 within Scalp Treatments. It carries 448 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#348in Scalp Treatments

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

448per listing

Listings tracked

8

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

25 months