Hair Oil
PassHair Oil scores 66 out of 100, a Pass. Shoppers spend an estimated $20.0M a year here, demand is soft, at -6.6% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $20.0M/yr13.8M searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 33%top-5 click share · 31 brands · 208 sellers
Flapen Score
Hair Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Oil is stronger. Inside it, weaker.
Market
The Hair Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Oil 13.8M times last year and spent an estimated $20.0M. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 13.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.0M a year.
- Searches, last 12 months
- 13.8M
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $20.0Ma year
- Peak month
- December1.8× the quietest month
- Top search term
- hair oil4.9M searches a year
02 · Price
A sale here is worth $20.87.
Listings sell for $20.87 on average, from $2.90 to $58.20. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 12,500 to 15,000 of them. At $20.87 that is $261K to $313K a year per listing.
- Average price
- $20.87inside the $15 to $100 sweet spot
- Price range
- $2.90–$58.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $261K–$313K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Hair Treatment Oils. It carries 20,670 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #59in Hair Treatment Oils
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 20,670per listing
- Listings tracked
- 56
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Hair Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Moroccanoil Treatment 3.4 Fl. Oz.
- Price
- $47.61
- Rating
- 4.7/5
- Reviews
- 90,915
- Age
- 19y ago
OGX Renewing + Argan Oil of Morocco Cold-Pressed Argan Oil for Hair Penetrating Treatment & Shine Moisturizing & Strengthening Silky Oil for All Hair Types Paraben & Sulfate Free 3.3 fl oz
- Price
- $6.70
- Rating
- 4.7/5
- Reviews
- 19,212
- Age
- 15y ago
VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates
- Price
- $19.47
- Rating
- 4.6/5
- Reviews
- 11,498
- Age
- 13y ago
Moroccanoil Treatment Travel Size 0.85 Fl. Oz.
- Price
- $19.26
- Rating
- 4.7/5
- Reviews
- 90,915
- Age
- 19y ago
Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 1 fl oz
- Price
- $26.72
- Rating
- 4.7/5
- Reviews
- 60,796
- Age
- 6y ago
Trending
estimated 90-day click momentum
Moroccanoil Treatment 1.7 Fl. Oz.
- Price
- $36.22
- Rating
- 4.7/5
- Reviews
- 90,915
- Age
- 16y ago
Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types
- Price
- $58.20
- Rating
- 4.6/5
- Reviews
- 5,576
- Age
- 2y ago
LOreal Paris Elvive Hyaluron Plump Moisture Plump Hair Serum for Dehydrated Dry Hair with Hyaluronic Acid Care Complex Paraben-Free 4.4 Fl Oz
- Price
- $7.76
- Rating
- 4.6/5
- Reviews
- 5,702
- Age
- 3y ago
Mise En Scene Perfect Serum Original - Heat Protectant Hair Oil for Frizzy & Dry | Argan Oil | Visibly Smooths & Softens | Add Shine All Hair Types | Damage Repair | Fruity Floral Scent 2.7 Fl Oz.
- Price
- $15.75
- Rating
- 4.6/5
- Reviews
- 5,266
- Age
- 6y ago
LOral Paris Elvive Extraordinary Oil Miracle Hair Serum Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
- Price
- $20.31
- Rating
- 4.7/5
- Reviews
- 10,167
- Age
- 13y ago
Newest
by launch date
Blend Of Pure Rosemary Oil For Hair Growth With Castor Batana Jojoba Oil-Infused With Biotin & Vitamin E-Blend of Effective Hair Oils for Hair Growth-Strengthening Treatment-By Vital Affair-6 Fl Oz
- Price
- $18.33
- Rating
- 4.5/5
- Reviews
- 3,000
- Age
- 1y ago
Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types
- Price
- $58.20
- Rating
- 4.6/5
- Reviews
- 5,576
- Age
- 2y ago
VERB Ghost Oil 4 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates
- Price
- $30.94
- Rating
- 4.6/5
- Reviews
- 11,498
- Age
- 2y ago
OUAI Hair Oil Travel Size - Hair Heat Protectant Oil for Frizz Control - Adds Shine and Smooths Split Ends - Color Safe Formula - Paraben Phthalate and Sulfate Free (0.45 oz)
- Price
- $17.08
- Rating
- 4.6/5
- Reviews
- 7,569
- Age
- 2y ago
LOreal Paris Elvive Hyaluron Plump Moisture Plump Hair Serum for Dehydrated Dry Hair with Hyaluronic Acid Care Complex Paraben-Free 4.4 Fl Oz
- Price
- $7.76
- Rating
- 4.6/5
- Reviews
- 5,702
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
31 rising
Sellers
208
Est. top-5 brand share
66%
Top 20: 93%
Est. top-5 click share
33%
Top 20: 69%
Open market
29%
- Moroccanoil34%
- OGX12%
- VERB8%
- L'Oreal Paris6%
- OUAI6%
- Olaplex5%
Demand
Hair Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Hair Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair oil4.9M/yr
- moroccan oil1.9M/yr
- moroccan oil hair products2.0M/yr
- hair serum1.1M/yr
- moroccanoil651K/yr
- hair oil for dry hair323K/yr
- verb ghost oil339K/yr
- aceite para el cabello341K/yr
- hair oil for frizzy hair342K/yr
- hair serum for frizzy hair192K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Oil
We read the reviews and the return reasons for every product selling here.
“Awful scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data