Is hair oil profitable to sell on Amazon United States?

The niche generates $20.0M/yr across 56 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (66/100).

How competitive is the hair oil niche?

31 brands and 208 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in hair oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.7%.

When does demand for hair oil peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the hair oil niche?

Listings span $2.90–$58.20; the average listing price is $20.87 (sweet spot $15–$100). The average incumbent carries 20,670 reviews — the moat a new listing must climb.

hair oil

Worth a look

Shows a $20.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$20.0M

$20.0M/yr · 13.8M searches

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Great$20.87

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Price range

Great$2.90–$58.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Review moat

Bad20,670.18

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, hair oil is a $20.0M/yr Amazon United States market (13.8M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Worth a look — 66/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 800K–1.0M; avg 12,500–15,000/product
Revenue / yr: $16.7M–$20.9M; units × avg price
Launch success: 100%; 5 of 5 new (360d)
Conversion rate: 7.0%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 121 days

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

208

Top-5 brand share

66%

Top 20: 93%

Top-5 click share

33%

Top 20: 69%

Open market

29%

Moroccanoil34%
OGX12%
VERB8%
L'Oreal Paris6%
OUAI6%
Olaplex5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Moroccanoil Treatment 3.4 Fl. Oz.

Moroccanoil$47.614.7★90,915 rev

OGX Renewing + Argan Oil of Morocco Cold-Pressed Argan Oil for Hair Penetrating Treatment & Shine Moisturizing & Strengthening Silky Oil for All Hair Types Paraben & Sulfate Free 3.3 fl oz

OGX$6.704.7★19,212 rev

VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates

VERB$19.474.6★11,498 rev

Moroccanoil Treatment Travel Size 0.85 Fl. Oz.

Moroccanoil$19.264.7★90,915 rev

Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 1 fl oz

Olaplex$26.724.7★60,796 rev

Newest

by launch date

Aroprank Moroccan Argan Oil Frizz Control Hair Oil for Dry Damaged Curly Hair Heat Protectant for Heat Styling Daily Care & Home Salon Use for Men & Women 3.4 Fl Oz

Aroprank$22.8755 rev

1mo ago

LOreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum Smooths Dull Porous Hair Into High-Shine Glossy Hair 4.4 Fl Oz

L'Oreal Paris$7.75997 rev

6mo ago

Moroccan Argan Oil Hair Oil for Frizzy Hair Morroccan Hair Care Oil Natural Serum Help Split Ends Dry Scalp Hair Care Products Strengthen Dry Damaged Curly Long Curly Hair Treatment Heat Protectant

TRIMYFITER$21.0133 rev

8mo ago

amika superfruit star lightweight hair styling + heat defense oil 20ml | heat protection strengthen + reduce breakage smooth frizz add glossy shine

Amika$21.72838 rev

8mo ago

Gisou Honey Infused Hair Oil Mini - Hydrating & Frizz Control Luxury Treatment with Mirsalehi Honey Adds Shine & Heat Protectant Color Safe for All Hair Types 0.7 Fl Oz

Gisou$23.521,210 rev

10mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“Light scent”

Quality-Overall12%

“Amazing quality”

Soft Feel10%

“Keeps my hair soft”

Moist/Dry6%

“Excellent Moisturizer”

Hair Growth5%

“Makes hair soft”

Value For Money5%

“Great deal”

Brightness/Shine/Glow4%

“Beautiful shine”

Oily/Greasy4%

“Doesnt feel oily, goes on easy and feels good”

Hair Styling3%

“Great shine and curls”

Suitability Curly Hair3%

“my curls are pretty”

What buyers complain about

Smell13%

“Awful scent”

Oily/Greasy10%

“Very greasy”

Value For Money6%

“It is expensive”

Hair Related6%

“Makes my hair so hard”

Moist/Dry4%

“No moisture”

Functionality-Overall3%

“Did not work”

Size-Overall3%

“Small for the price”

Leak-Proof3%

“Leaked Out”

Allergies3%

“Caused irritation immediately”

Quality-Overall2%

“it was leaking all inside the box so not very good quality control”

Top return reasons

Smell16%

Oily/Greasy14%

Size-Overall8%

Advertised Vs Actual Product8%

Functionality-Overall8%

Leak-Proof8%

Value For Money6%

Suitability Short Hair5%

Moist/Dry3%

Damage/Burn Hair3%

Common questions

Is hair oil profitable to sell on Amazon United States?: The niche generates $20.0M/yr across 56 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (66/100).
How competitive is the hair oil niche?: 31 brands and 208 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in hair oil?: Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.7%.
When does demand for hair oil peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the hair oil niche?: Listings span $2.90–$58.20; the average listing price is $20.87 (sweet spot $15–$100). The average incumbent carries 20,670 reviews — the moat a new listing must climb.

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hair oil

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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