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Hair Oil

Pass

Hair Oil scores 66 out of 100, a Pass. Shoppers spend an estimated $20.0M a year here, demand is soft, at -6.6% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
66
66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size
$20.0M/yr13.8M searches / yr
90-day growth
-6.6%search demand this quarter
Competition
33%top-5 click share · 31 brands · 208 sellers

Flapen Score

Hair Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Oil is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Hair Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Oil 13.8M times last year and spent an estimated $20.0M. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 13.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.0M a year.

Searches, last 12 months
13.8M
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
7.0%
Market size, estimated
$20.0Ma year
Peak month
December1.8× the quietest month
Top search term
hair oil4.9M searches a year

02 · Price

A sale here is worth $20.87.

Listings sell for $20.87 on average, from $2.90 to $58.20. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 12,500 to 15,000 of them. At $20.87 that is $261K to $313K a year per listing.

Average price
$20.87inside the $15 to $100 sweet spot
Price range
$2.90–$58.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
12,500–15,000
Revenue per listing a year
$261K–$313K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Hair Treatment Oils. It carries 20,670 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Hair Treatment Oils
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
20,670per listing
Listings tracked
56

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
62 months

Products

Top Hair Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

208

Top-5 brand share

66%

Top 20: 93%

Top-5 click share

33%

Top 20: 69%

Open market

29%

  • Brand 134%
  • Brand 212%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Hair Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Hair Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair oil4.9M/yr
  • moroccan oil1.9M/yr
  • moroccan oil hair products2.0M/yr
  • hair serum1.1M/yr
  • moroccanoil651K/yr
  • hair oil for dry hair323K/yr
  • verb ghost oil339K/yr
  • aceite para el cabello341K/yr
  • hair oil for frizzy hair342K/yr
  • hair serum for frizzy hair192K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Oil

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.7%of orders come back
“Awful scent”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Hair Oil questions

Answered from the same tracked data.