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Hair Net

Fail

Prices span $5.11–$12.60, mostly outside the sweet spot, so Hair Net is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$1.2M/yr1.8M searches / yr
90-day growth
-4.0%search demand this quarter
Competition
70%top-5 click share · 9 brands · 13 sellers

Flapen Score

Hair Net against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Net is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Net market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Net 1.8M times last year and spent an estimated $1.2M. The top 5 brands take 82% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
7.8%
Market size, estimated
$1.2Ma year
Peak month
October1.3× the quietest month
Top search term
hair net480K searches a year

02 · Price

A sale here is worth $8.85.

Listings sell for $8.85 on average, from $5.11 to $12.60. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $8.85 that is $44K to $53K a year per listing.

Average price
$8.85under the $15 to $100 sweet spot
Price range
$5.11–$12.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
$44K–$53K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #368 within Elastics & Ties. It carries 5,580 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#368in Elastics & Ties
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
5,580per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hair Net products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Brand 142%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (3 brands, 12%)

Demand

Hair Net search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hair Net search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair net480K/yr
  • hair nets214K/yr
  • hair nets for food service workers241K/yr
  • hair nets for sleeping125K/yr
  • redecillas de pelo para mujer104K/yr
  • mallas para el cabello78K/yr
  • hairnets76K/yr
  • hairnets for foodservice78K/yr
  • hairnet69K/yr
  • hair nets for women123K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Net

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Way too large”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hair Net questions

Answered from the same tracked data.