Hair Mousse

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.8M a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

+4.1%

Conversion, latest week

8.3%

Market size, estimated

$5.8Ma year

Peak month

June1.2× the quietest month

Top search term

mousse1.0M searches a year

Listings sell for $12.52 on average, from $4.21 to $30.62. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $12.52 that is $188K to $250K a year per listing.

Average price

$12.52under the $15 to $100 sweet spot

Price range

$4.21–$30.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$188K–$250K

Returns

0.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Mousses. It carries 9,201 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#16in Mousses

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

9,201per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

67 months