Hair Moisturizer for Men
FailThe top 5 products take 100% of clicks, so Hair Moisturizer for Men is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $97K/yr25K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 14 sellers
Flapen Score
Hair Moisturizer for Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Moisturizer for Men is stronger. Inside it, weaker.
Market
The Hair Moisturizer for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Moisturizer for Men 25K times last year and spent an estimated $97K. All 2 brands take every click. Demand peaks in Jan–Feb–Aug–Sep–Oct–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 20.8% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 20.8%
- Market size, estimated
- $97Ka year
- Peak month
- September8.5× the quietest month
- Top search term
- hair lotion for men9K searches a year
02 · Price
A sale here is worth $18.39.
Listings sell for $18.39 on average, from $16.18 to $21.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $18.39 that is $23K to $28K a year per listing.
- Average price
- $18.39inside the $15 to $100 sweet spot
- Price range
- $16.18–$21.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $23K–$28K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Creams & Lotions. It carries 9,897 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #252in Creams & Lotions
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 9,897per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 101 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 101 months
Products
Top Hair Moisturizer for Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
American Crew Mens Hair Texture Lotion Lightweight Light Hold for Fine & Thin Hair Natural Finish & Low Shine 8.4 fl oz
- Price
- $17.47
- Rating
- 4.6/5
- Reviews
- 4,884
- Age
- 22y ago

AMERICAN CREW Light Hold Texture Lotion 8.45 Fl Oz
- Price
- $16.18
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 14y ago

Tea Tree Hair and Body Moisturizer Leave-In Conditioner Body Lotion After-Shave Cream For All Hair + Skin Types 10.14 fl. oz.
- Price
- $21.54
- Rating
- 4.7/5
- Reviews
- 24,715
- Age
- 17y ago
Trending
estimated 90-day click momentum
American Crew Mens Hair Texture Lotion Lightweight Light Hold for Fine & Thin Hair Natural Finish & Low Shine 8.4 fl oz
- Price
- $17.47
- Rating
- 4.6/5
- Reviews
- 4,884
- Age
- 22y ago

AMERICAN CREW Light Hold Texture Lotion 8.45 Fl Oz
- Price
- $16.18
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 14y ago

Tea Tree Hair and Body Moisturizer Leave-In Conditioner Body Lotion After-Shave Cream For All Hair + Skin Types 10.14 fl. oz.
- Price
- $21.54
- Rating
- 4.7/5
- Reviews
- 24,715
- Age
- 17y ago
Newest
by launch date
AMERICAN CREW Light Hold Texture Lotion 8.45 Fl Oz
- Price
- $16.18
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 14y ago

Tea Tree Hair and Body Moisturizer Leave-In Conditioner Body Lotion After-Shave Cream For All Hair + Skin Types 10.14 fl. oz.
- Price
- $21.54
- Rating
- 4.7/5
- Reviews
- 24,715
- Age
- 17y ago

American Crew Mens Hair Texture Lotion Lightweight Light Hold for Fine & Thin Hair Natural Finish & Low Shine 8.4 fl oz
- Price
- $17.47
- Rating
- 4.6/5
- Reviews
- 4,884
- Age
- 22y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- AMERICAN CREW95%
- Tea Tree5%
Demand
Hair Moisturizer for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Aug, Sep, Oct, Dec · busiest ÷ quietest = 8.5×
Search terms
Top Hair Moisturizer for Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair lotion for men9K/yr
- american crew light hold texture lotion8K/yr
- crew light hold texture lotion3K/yr
- hair softener for men3K/yr
- american crew texture lotion2K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Moisturizer for Men
We read the reviews and the return reasons for every product selling here.
“Difficult to Dispense near Bottom”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Moisturizer for Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









