Skip to content

Hair Moisturizer for Men

Fail

The top 5 products take 100% of clicks, so Hair Moisturizer for Men is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$97K/yr25K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 14 sellers

Flapen Score

Hair Moisturizer for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Moisturizer for Men is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Moisturizer for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Moisturizer for Men 25K times last year and spent an estimated $97K. All 2 brands take every click. Demand peaks in Jan–Feb–Aug–Sep–Oct–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 20.8% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
20.8%
Market size, estimated
$97Ka year
Peak month
September8.5× the quietest month
Top search term
hair lotion for men9K searches a year

02 · Price

A sale here is worth $18.39.

Listings sell for $18.39 on average, from $16.18 to $21.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $18.39 that is $23K to $28K a year per listing.

Average price
$18.39inside the $15 to $100 sweet spot
Price range
$16.18–$21.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,250–1,500
Revenue per listing a year
$23K–$28K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Creams & Lotions. It carries 9,897 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#252in Creams & Lotions
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
9,897per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top Hair Moisturizer for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Hair Moisturizer for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep, Oct, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Hair Moisturizer for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair lotion for men9K/yr
  • american crew light hold texture lotion8K/yr
  • crew light hold texture lotion3K/yr
  • hair softener for men3K/yr
  • american crew texture lotion2K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Moisturizer for Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
13%of negative reviews mention “Ease Of Use”
0.4%of orders come back
“Difficult to Dispense near Bottom”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hair Moisturizer for Men questions

Answered from the same tracked data.