Hair Moisturizer

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

9.0%

Market size, estimated

$2.8Ma year

Peak month

June1.5× the quietest month

Top search term

olaplex no 6338K searches a year

Listings sell for $17.08 on average, from $4.21 to $50.85. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 20,000 to 25,000 of them. At $17.08 that is $342K to $427K a year per listing.

Average price

$17.08inside the $15 to $100 sweet spot

Price range

$4.21–$50.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

20,000–25,000

Revenue per listing a year

$342K–$427K

Returns

0.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Conditioners. It carries 19,017 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#140in Conditioners

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

19,017per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

92 months