Is hair mayonnaise profitable to sell on Amazon United States?

The niche generates $83K/yr across 8 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (36/100).

How competitive is the hair mayonnaise niche?

5 brands and 57 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hair mayonnaise?

Top complaints mined from reviews: Hair Related, Value For Money, Product Condition. The return rate is 0.7%.

When does demand for hair mayonnaise peak?

Demand peaks in Feb–Mar; the busiest month runs 1.5× the quietest.

What does it cost to enter the hair mayonnaise niche?

Listings span $7.95–$24.20; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 891 reviews — the moat a new listing must climb.

hair mayonnaise

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Good891.13

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.95–$24.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.22

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$83K

$83K/yr · 121K searches

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hair mayonnaise is a $83K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 36/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hair mayonnaise market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $73K–$98K; units × avg price
Conversion rate: 5.6%
Avg BSR: #1,196
Page quality: 0%
Prime: 75%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

ORS HAIRestore44%
Originals by Africa's Best28%
ORS13%
VITALE10%
Africa's Best6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 1.5×

Open Trend

Top hair mayonnaise search terms

hair mayonnaise80K/yr -12.3%4.7% conv.
hair mayonnaise deep conditioner22K/yr -8.3%5.2% conv.
hair mayonnaise protein treatment7K/yr +4.9%4.9% conv.
hair mayo6K/yr -15.2%4.5% conv.
olive oil hair mayonnaise3K/yr +2.5%3.4% conv.
originals hair mayonnaise3K/yr -2.8%5.0% conv.

All search terms

Top hair mayonnaise products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ORS HAIRestore Hair Mayonnaise with Nettle Leaf and Horsetail Extract 16 oz (Pack of 1)

ORS HAIRestore$10.034.6★1,176 rev

Originals By Africas Best Hair Mayonnaise Conditioner 2 Pack (15 oz Jars) Enriched with Herbal Extracts Egg Protein & Olive Oil for Deep Conditioning & Repair

Originals by Africa's Best$16.264.6★1,098 rev

ORS HAIRestore Hair Mayonnaise with Netle Leaf & Horsetail Extract for Damage Hair 8 Ounces

ORS$7.954.2★1,157 rev

Vitale Olive Oil Hair Mayonnaise 30oz with Oat & Egg Protein and Vitamins - Good on Color & Thermal Treated Hair - for Dry & Damaged Scalp Men Women & Kids -Moisturize and Condition

VITALE$13.924.5★1,252 rev

Originals by Africas Best Hair Mayonnaise Conditioner 15 oz Jar Enriched with Natural Botanical Herbal Extracts and Olive Oil to Deep Condition and Repair

Originals by Africa's Best$8.244.5★175 rev

Newest

by launch date

Originals by Africas Best Hair Mayonnaise Conditioner 15 oz Jar Enriched with Natural Botanical Herbal Extracts and Olive Oil to Deep Condition and Repair

Originals by Africa's Best$8.24175 rev

9y ago

Originals By Africas Best Hair Mayonnaise Conditioner 2 Pack (15 oz Jars) Enriched with Herbal Extracts Egg Protein & Olive Oil for Deep Conditioning & Repair

Originals by Africa's Best$16.261,098 rev

10y ago

ORS HAIRestore Hair Mayonnaise with Netle Leaf & Horsetail Extract for Damage Hair 8 Ounces

ORS$7.951,157 rev

11y ago

Africas Best Organics Hair Mayonnaise 15 Oz - Pack of 3

Africa's Best$24.201,033 rev

15y ago

Vitale Olive Oil Hair Mayonnaise 30oz with Oat & Egg Protein and Vitamins - Good on Color & Thermal Treated Hair - for Dry & Damaged Scalp Men Women & Kids -Moisturize and Condition

VITALE$13.921,252 rev

16y ago

What buyers say about hair mayonnaise

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel23%

“nice and soft”

Moist/Dry17%

“The moisturizer helps to keep my hair healthy”

Suitability Straight Hair13%

“it good for my hair locks”

Quality-Overall9%

“Great product”

Smell9%

“Smells good, great protein treatment and very reasonably priced for the amount”

Value For Money9%

“The price point is good”

Hair Growth6%

“Correction to my hair trauma”

Texture/Consistency-Overall4%

“This is a nice consistency”

Functionality-Overall3%

“Product works”

Suitability Colored Hair3%

“Excellent for black hair”

What buyers complain about

Hair Related22%

“It made my hair hard”

Value For Money17%

“Definitely not worth of money”

Product Condition11%

“not sure if this conditioner is new or used”

Dilute/Watery11%

“Watery”

Oily/Greasy11%

“Leaves my hair greasy and gross”

Size-Overall11%

“The jar is a little smaller than I remember”

Symptom Reduction6%

“there was no improvement at all”

Suitability Dry Skin6%

“is not good for dry hair”

Moist/Dry6%

“It makes my hair dry”

Top return reasons

Leak-Proof21%

Size-Overall15%

Advertised Vs Actual Product14%

Smell7%

Suitability Short Hair6%

Value For Money6%

Ingredients-Overall5%

Moist/Dry5%

Defective Material/Parts4%

Damage/Burn Hair2%

Common questions

Is hair mayonnaise profitable to sell on Amazon United States?: The niche generates $83K/yr across 8 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (36/100).
How competitive is the hair mayonnaise niche?: 5 brands and 57 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hair mayonnaise?: Top complaints mined from reviews: Hair Related, Value For Money, Product Condition. The return rate is 0.7%.
When does demand for hair mayonnaise peak?: Demand peaks in Feb–Mar; the busiest month runs 1.5× the quietest.
What does it cost to enter the hair mayonnaise niche?: Listings span $7.95–$24.20; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 891 reviews — the moat a new listing must climb.