Hair Mascara

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

8.7%

Market size, estimated

$114Ka year

Peak month

September1.6× the quietest month

Top search term

hair mascara119K searches a year

Listings sell for $10.39 on average, from $6.58 to $21.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $10.39 that is $8K to $10K a year per listing.

Average price

$10.39under the $15 to $100 sweet spot

Price range

$6.58–$21.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$10K

Returns

0.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Gels. It carries 5,463 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#49in Gels

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

5,463per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months