Hair Magic
FailDemand is soft, at -63.7% this quarter, so Hair Magic is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $121K/yr93K searches / yr
- 90-day growth
- -63.7%search demand this quarter
- Competition
- 81%top-5 click share · 4 brands · 8 sellers
Flapen Score
Hair Magic against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Magic is stronger. Inside it, weaker.
Market
The Hair Magic market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Magic 93K times last year and spent an estimated $121K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -63.7%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $121Ka year
- Top search term
- hair magic17K searches a year
02 · Price
A sale here is worth $22.60.
Listings sell for $22.60 on average, from $15.06 to $27.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $22.60 that is $2K to $6K a year per listing.
- Average price
- $22.60inside the $15 to $100 sweet spot
- Price range
- $15.06–$27.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Hair Coloring Products. It carries 12,854 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #52in Hair Coloring Products
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 12,854per listing
- Listings tracked
- 10
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Hair Magic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Medium Brown)
- Price
- $26.75
- Rating
- 4.0/5
- Reviews
- 329
- Age
- 10mo ago

Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Charcoal Brown)
- Price
- $27.00
- Rating
- 4.0/5
- Reviews
- 329
- Age
- 9mo ago

Hair Magic Hair Growth Serum Roll On- Multi-Peptides + Rosemary Oil for Hair Growth Density Beard Eyebrows & Scalp Serum Treatment For Women & Men with Saw Palmetto - Suero Para El Cabello
- Price
- $15.06
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 7mo ago

Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Dark Brown)
- Price
- $26.86
- Rating
- 4.0/5
- Reviews
- 329
- Age
- 10mo ago

BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown
- Price
- $17.07
- Rating
- 4.3/5
- Reviews
- 42,009
- Age
- 5y ago
Trending
estimated 90-day click momentum
Hair Magic Hair Growth Serum Roll On- Multi-Peptides + Rosemary Oil for Hair Growth Density Beard Eyebrows & Scalp Serum Treatment For Women & Men with Saw Palmetto - Suero Para El Cabello
- Price
- $15.06
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 7mo ago

Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Platinum Blonde)
- Price
- $24.67
- Rating
- 4.0/5
- Reviews
- 329
- Age
- 9mo ago

Prime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Ash Brown)
- Price
- $27.45
- Rating
- 4.5/5
- Reviews
- 820
- Age
- 7mo ago

BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Blonde
- Price
- $17.29
- Rating
- 4.3/5
- Reviews
- 42,009
- Age
- 5y ago

Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Medium Brown)
- Price
- $26.75
- Rating
- 4.0/5
- Reviews
- 329
- Age
- 10mo ago
Newest
by launch date
Prime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Ash Brown)
- Price
- $27.45
- Rating
- 4.5/5
- Reviews
- 820
- Age
- 7mo ago

Hair Magic Hair Growth Serum Roll On- Multi-Peptides + Rosemary Oil for Hair Growth Density Beard Eyebrows & Scalp Serum Treatment For Women & Men with Saw Palmetto - Suero Para El Cabello
- Price
- $15.06
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 7mo ago

Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Charcoal Brown)
- Price
- $27.00
- Rating
- 4.0/5
- Reviews
- 329
- Age
- 9mo ago

Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Platinum Blonde)
- Price
- $24.67
- Rating
- 4.0/5
- Reviews
- 329
- Age
- 9mo ago

Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Medium Brown)
- Price
- $26.75
- Rating
- 4.0/5
- Reviews
- 329
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Rumi Cosmetiques72%
- Rainbow Nutrients, LLC12%
- Boldify12%
- PRIME PROMETICS4%
Demand
Hair Magic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 4.9× · 7 of 12 months tracked
Search terms
Top Hair Magic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair magic17K/yr
- hair magic root cover up23K/yr
- rumi hair magic root cover up8K/yr
- rumi cosmetics hair magic8K/yr
- hair magic hairline powder8K/yr
- rumi hair magic12K/yr
- rumi hair magic hairline powder3K/yr
- hair makeup color3K/yr
- rumi hair magic powder2K/yr
- hair magic root cover up rumi3K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Magic
We read the reviews and the return reasons for every product selling here.
“Color too light”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Magic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









