Hair Lightening Spray

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +105.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $908K a year.

Searches, last 12 months

469K

Growth, 90 days vs prior 90

+105.5%

Conversion, latest week

10.8%

Market size, estimated

$908Ka year

Peak month

June6.1× the quietest month

Top search term

sun bum hair lightener120K searches a year

Listings sell for $17.93 on average, from $11.83 to $23.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At $17.93 that is $90K to $108K a year per listing.

Average price

$17.93inside the $15 to $100 sweet spot

Price range

$11.83–$23.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

5,000–6,000

Revenue per listing a year

$90K–$108K

Returns

0.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #212 within Hair Coloring Products. It carries 6,217 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#212in Hair Coloring Products

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

6,217per listing

Listings tracked

6

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

63 months