Hair Lightening Shampoo

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.

Searches, last 12 months

374K

Growth, 90 days vs prior 90

+35.2%

Conversion, latest week

7.3%

Market size, estimated

$369Ka year

Peak month

May3.5× the quietest month

Top search term

john frieda go blonder132K searches a year

Listings sell for $13.56 on average, from $7.93 to $23.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $13.56 that is $20K to $27K a year per listing.

Average price

$13.56under the $15 to $100 sweet spot

Price range

$7.93–$23.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$20K–$27K

Returns

0.7%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #281 within Hair Sprays. It carries 5,537 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

78%

Out of stock, average day

5.1%

Average rank

#281in Hair Sprays

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

5,537per listing

Listings tracked

9

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

67 months