Hair Lightener

Shoppers searched for this 835K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +57.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

835K

Growth, 90 days vs prior 90

+57.8%

Conversion, latest week

9.6%

Market size, estimated

$1.6Ma year

Peak month

June5.3× the quietest month

Top search term

hair lightener204K searches a year

Listings sell for $20.40 on average, from $7.57 to $35.45. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $20.40 that is $82K to $102K a year per listing.

Average price

$20.40inside the $15 to $100 sweet spot

Price range

$7.57–$35.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$82K–$102K

Returns

0.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #246 within Hair Coloring Products. It carries 5,344 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#246in Hair Coloring Products

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

5,344per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months