Hair Jelly
MaybeAn estimated 0.8% of orders come back. But the average product has 3,912 reviews to catch up to, so Hair Jelly is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $197K/yr252K searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 62%top-5 click share · 15 brands · 721 sellers
Flapen Score
Hair Jelly against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Jelly is stronger. Inside it, weaker.
Market
The Hair Jelly market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Jelly 252K times last year and spent an estimated $197K. The top 5 brands take 78% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.
- Searches, last 12 months
- 252K
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $197Ka year
- Top search term
- shea moisture gel34K searches a year
02 · Price
A sale here is worth $13.87.
Listings sell for $13.87 on average, from $4.39 to $27.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $13.87 that is $7K to $10K a year per listing.
- Average price
- $13.87under the $15 to $100 sweet spot
- Price range
- $4.39–$27.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Gels. It carries 3,912 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #174in Gels
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 3,912per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Hair Jelly products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marc Anthony Hair Styling Gel for Curly Hair Strictly Curls - Long Lasting Strong Hold Curl Defining Hair Gel for Medium & Coarse Curls - Added Shine & No Flaking - Hair Products Reduces Frizz
- Price
- $8.53
- Rating
- 4.4/5
- Reviews
- 2,661
- Age
- 2y ago

SheaMoisture Define & Shine Styling Gel + Flaxseed Coconut&Hibiscus Hydrates Holds Your Style All Day Infused With Glycerin Coconut Oil an Invigorating Sweet Scent ParabenFree Frizz Control Gel 15OZ
- Price
- $7.43
- Rating
- 4.4/5
- Reviews
- 4,539
- Age
- 4y ago

SheaMoisture Strong Hold Styling Gel+Flaxseed Jamaican Black Castor Oil Gives Controlled Style AllDay Hold Infused With Castor Seed Oil SheaButter & Indulgent Scent ParabenFree AntiFrizz Hair Gel 15oz
- Price
- $7.26
- Rating
- 4.2/5
- Reviews
- 1,784
- Age
- 4y ago

Rizos Curls Light Hold Gel Flexible Flake-Free Frizz-Free Hold & Shine Defines & Moisturizes Wavy Curly Coily 1a4c Hair Types with Aloe Vera Sulfate Silicone & Paraben Free
- Price
- $17.68
- Rating
- 4.3/5
- Reviews
- 1,043
- Age
- 5y ago

Rizos Curls Travel Light Hold Gel Defines with Flexible Hold Flake-Free and Frizz-Free Voluminous Curls Moisturize and Combat Humidity with Aloe Vera & Flaxseed 2.5 oz
- Price
- $10.18
- Rating
- 4.3/5
- Reviews
- 1,043
- Age
- 1y ago
Trending
estimated 90-day click momentum
Love Ur Curls Strong Hold Gel for Curly Hair Locks In Curl Definition with Long-Lasting Hold Reduces Frizz by Up to 92% Resists 90% Humidity for Up to 48 Hours 8 fl oz
- Price
- $21.34
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 3mo ago

Bananas Xtreme Hold Hair Gel for Curly Hair Strong Hold Styling Gel with Frizz Control & Shine Hair Gel for Women & Men Curl Gel for Wavy Hair Natural Hair Protective Styles & Defined Curls 12oz
- Price
- $16.85
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 1y ago

Rizos Curls Travel Light Hold Gel Defines with Flexible Hold Flake-Free and Frizz-Free Voluminous Curls Moisturize and Combat Humidity with Aloe Vera & Flaxseed 2.5 oz
- Price
- $10.18
- Rating
- 4.3/5
- Reviews
- 1,043
- Age
- 1y ago

Ouidad Advanced Climate Control Heat & Humidity Gel - 8.5 fl oz Anti-Frizz Nano Technology Locks Out Humidity Crunch-Free Styling Gel for Curly Hair For All Curl Types
- Price
- $18.55
- Rating
- 4.5/5
- Reviews
- 5,909
- Age
- 8y ago

CURLSMITH Fragrance-Free Strong Hold Styling Gel (8 oz)
- Price
- $26.08
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 1y ago
Newest
by launch date
Love Ur Curls Strong Hold Gel for Curly Hair Locks In Curl Definition with Long-Lasting Hold Reduces Frizz by Up to 92% Resists 90% Humidity for Up to 48 Hours 8 fl oz
- Price
- $21.34
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 3mo ago

Bananas Xtreme Hold Hair Gel for Curly Hair Strong Hold Styling Gel with Frizz Control & Shine Hair Gel for Women & Men Curl Gel for Wavy Hair Natural Hair Protective Styles & Defined Curls 12oz
- Price
- $16.85
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 1y ago

Rizos Curls Strong Hold Gel - Long-Lasting Flake-Free Gel for Curly Coily and Wavy Hair Frizz Control Curl Definition & Shine Vegan Collagen Peptides & Sugar Cane Extract 8oz
- Price
- $18.03
- Rating
- 4.5/5
- Reviews
- 242
- Age
- 1y ago

CURLSMITH Fragrance-Free Strong Hold Styling Gel (8 oz)
- Price
- $26.08
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 1y ago

got2b Curled Defining Jelly Curl Gel for Wavy to Coily Hair
- Price
- $8.72
- Rating
- 4.3/5
- Reviews
- 803
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
721
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 94%
Open market
18%
- Shea Moisture31%
- Marc Anthony22%
- Rizos Curls17%
- Umberto Giannini4%
- Treluxe4%
- Ouidad4%
Demand
Hair Jelly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.3× · 11 of 12 months tracked
Search terms
Top Hair Jelly search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shea moisture gel34K/yr
- strong hold gel for curly hair27K/yr
- rizos curls strong hold gel18K/yr
- rizos curls gel24K/yr
- curly hair gel strong hold16K/yr
- defining gel8K/yr
- strong hold curl gel9K/yr
- strictly curls gel13K/yr
- treluxe gel9K/yr
- curls gel10K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Jelly
We read the reviews and the return reasons for every product selling here.
“Not hydrating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Jelly questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









