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Hair Jelly

Maybe

An estimated 0.8% of orders come back. But the average product has 3,912 reviews to catch up to, so Hair Jelly is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$197K/yr252K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
62%top-5 click share · 15 brands · 721 sellers

Flapen Score

Hair Jelly against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Jelly is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Jelly market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Jelly 252K times last year and spent an estimated $197K. The top 5 brands take 78% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
5.6%
Market size, estimated
$197Ka year
Top search term
shea moisture gel34K searches a year

02 · Price

A sale here is worth $13.87.

Listings sell for $13.87 on average, from $4.39 to $27.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $13.87 that is $7K to $10K a year per listing.

Average price
$13.87under the $15 to $100 sweet spot
Price range
$4.39–$27.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Gels. It carries 3,912 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#174in Gels
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,912per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Hair Jelly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

721

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 94%

Open market

18%

  • Brand 131%
  • Brand 222%
  • Brand 317%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Hair Jelly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.3× · 11 of 12 months tracked

Search terms

Top Hair Jelly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shea moisture gel34K/yr
  • strong hold gel for curly hair27K/yr
  • rizos curls strong hold gel18K/yr
  • rizos curls gel24K/yr
  • curly hair gel strong hold16K/yr
  • defining gel8K/yr
  • strong hold curl gel9K/yr
  • strictly curls gel13K/yr
  • treluxe gel9K/yr
  • curls gel10K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Jelly

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Suitability Curly Hair”
12%of negative reviews mention “Moist/Dry”
0.8%of orders come back
“Not hydrating”
A buyer, on “Moist/Dry”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hair Jelly questions

Answered from the same tracked data.