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Hair Identifier Spray for Face Shaving Powder for Women

Fail

Shoppers spend an estimated $13K a year here, so Hair Identifier Spray for Face Shaving Powder for Women is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$13K/yr16K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
77%top-5 click share · 11 brands · 12 sellers

Flapen Score

Hair Identifier Spray for Face Shaving Powder for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Identifier Spray for Face Shaving Powder for Women is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Identifier Spray for Face Shaving Powder for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Identifier Spray for Face Shaving Powder for Women 16K times last year and spent an estimated $13K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
6.2%
Market size, estimated
$13Ka year
Peak month
January3.0× the quietest month
Top search term
dermaplane spray for women face7K searches a year

02 · Price

A sale here is worth $12.45.

Listings sell for $12.45 on average, from $8.97 to $21.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.45 that is $0 to $1K a year per listing.

Average price
$12.45under the $15 to $100 sweet spot
Price range
$8.97–$21.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #61 within Women's. It carries 787 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
17.6%
Average rank
#61in Women's
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
787per listing
Listings tracked
12

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Hair Identifier Spray for Face Shaving Powder for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

18%

  • Brand 137%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (5 brands, 18%)

Demand

Hair Identifier Spray for Face Shaving Powder for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Hair Identifier Spray for Face Shaving Powder for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dermaplane spray for women face7K/yr
  • dermaplane razor for women face spray5K/yr
  • dermaplane powder for women face2K/yr
  • best dermaplaning spray1K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Identifier Spray for Face Shaving Powder for Women

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Smell”
0.3%of orders come back
“Bad smell”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hair Identifier Spray for Face Shaving Powder for Women questions

Answered from the same tracked data.