Is hair honey profitable to sell on Amazon United States?

The niche generates $147K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (39/100).

How competitive is the hair honey niche?

5 brands and 80 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hair honey?

Top complaints mined from reviews: Smell, Oily/Greasy, Adhesion/Stickiness. The return rate is 0.6%.

When does demand for hair honey peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 9.4× the quietest.

What does it cost to enter the hair honey niche?

Listings span $7.82–$40.33; the average listing price is $20.04 (sweet spot $15–$100). The average incumbent carries 4,449 reviews — the moat a new listing must climb.

hair honey

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$20.04

avg listing price — sweet spot $15–$100

Price range

Great$7.82–$40.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$147K

$147K/yr · 100K searches

Review moat

Bad4,449

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hair honey is a $147K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hair honey market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $120K–$160K; units × avg price
Conversion rate: 7.3%
Avg BSR: #253
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Garnier54%
Carol's Daughter23%
& Honey12%
Camille Rose10%
Creme of Nature2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 9.4×

Open Trend

Top hair honey search terms

hair honey22K/yr -11.0%5.4% conv.
honey hair13K/yr -10.8%2.0% conv.
honey hair products14K/yr -11.8%1.2% conv.
hair honey garnier8K/yr -30.2%6.0% conv.
carols daughter mimosa hair honey8K/yr -18.2%17.7% conv.
garnier hair honey5K/yr -4.4%5.1% conv.
honey for hair6K/yr -23.1%2.0% conv.
garnier honey jelly4K/yr -52.6%6.8% conv.
hair honey jelly garnier4K/yr -59.0%4.6% conv.
garnier honey serum3K/yr -4.8%2.8% conv.

All search terms

Top hair honey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garnier Whole Blends Honey Treasures Hair Honey Repairing Serum for Long Damaged Hair 5.1 Fl Oz 2-Count (Packaging May Vary)

Garnier$17.124.6★939 rev

Carols Daughter Mimosa Hair Honey Shine Pomade for Textured and Curly Hair - with Shea Butter & Rosemary Oil 8 fl oz

Carol's Daughter$11.504.5★21,072 rev

Garnier Whole Blends Hair Honey Jelly for Defining Wavy and Curly Hair Hair Gel for Up to 100HRs Curl Definition Frizz Control and Deep Moisture 13.5 Fl Oz 2 Count

Garnier$14.234.6★543 rev

Camille Rose Leave-In Conditioner Honey Hydrate 2-Pack Deep Conditioning for All Textures Low-Porosity Hair Dry Locs and Braids Frizz Control 8 Fl Oz

Camille Rose$25.304.5★4,860 rev

[Genuine Product] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves

& Honey$39.634.6★137 rev

Newest

by launch date

[Genuine Product] &honey Deep Moist Hair Oil 100mL/ 3.38 Oz Sulfate-Free Moisturizing Hair Oil for Dry Hair |Unique Blend of Honeys & Argan Oil for Shine Hydrated Hair Japanese (1 Oil)

& Honey$23.1187 rev

3mo ago

[Genuine Product] &honey Deep Moist Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz (Sampoo and Conditioner Set)

& Honey$40.33126 rev

3mo ago

Camille Rose Leave-In Conditioner Honey Hydrate 2-Pack Deep Conditioning for All Textures Low-Porosity Hair Dry Locs and Braids Frizz Control 8 Fl Oz

Camille Rose$25.304,860 rev

3mo ago

[Genuine Product] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves

& Honey$39.63137 rev

5mo ago

Garnier Whole Blends Hair Honey Jelly for Defining Wavy and Curly Hair Hair Gel for Up to 100HRs Curl Definition Frizz Control and Deep Moisture 13.5 Fl Oz 2 Count

Garnier$14.23543 rev

2y ago

What buyers say about hair honey

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“SMELLS SO GOOD”

Moist/Dry11%

“This has done WONDERS for hydrating”

Soft Feel10%

“Keeps hair soft”

Quality-Overall10%

“Excellent hair product”

Suitability Curly Hair8%

“Amazing for curly hair”

Hair Styling5%

“The most natural curls for me”

Hair Growth4%

“It's kept my hair and scalp healthy”

Brightness/Shine/Glow3%

“Love this stuff made my hair shiny”

Value For Money3%

“Affordable as well”

Suitability Straight Hair3%

“Will continue to use, keeps my hair shiny and soft”

What buyers complain about

Smell12%

“the smell is overpowering”

Oily/Greasy9%

“more oily”

Adhesion/Stickiness5%

“The stickiness threw me off a little”

Thickness4%

“Too thick”

Functionality-Overall4%

“Doesn't work”

Product Condition4%

“Used item -had fingerprints in pomade shipped - disgusting”

Leak-Proof3%

“it came leaked”

Advertised Vs Actual Product3%

“Product doesnt match the image in the description”

Size-Overall3%

“despite its small appearance”

Hair Related3%

“THIS THING DRIES OUT MY HAIR SOMETHING BAD”

Top return reasons

Smell18%

Leak-Proof10%

Advertised Vs Actual Product9%

Suitability Short Hair8%

Oily/Greasy8%

Functionality-Overall6%

Product Condition5%

Moist/Dry4%

Value For Money3%

Adhesion/Stickiness3%

Common questions

Is hair honey profitable to sell on Amazon United States?: The niche generates $147K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (39/100).
How competitive is the hair honey niche?: 5 brands and 80 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hair honey?: Top complaints mined from reviews: Smell, Oily/Greasy, Adhesion/Stickiness. The return rate is 0.6%.
When does demand for hair honey peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 9.4× the quietest.
What does it cost to enter the hair honey niche?: Listings span $7.82–$40.33; the average listing price is $20.04 (sweet spot $15–$100). The average incumbent carries 4,449 reviews — the moat a new listing must climb.

hair honey

hair honey market data

Competition & brand share

Demand & seasonality

Top hair honey search terms

Top hair honey products on Amazon

Top sellers

Newest

Trending

What buyers say about hair honey

What buyers love

What buyers complain about

Top return reasons

Common questions

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