Hair Honey

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-20.9%

Conversion, latest week

7.3%

Market size, estimated

$147Ka year

Peak month

September9.4× the quietest month

Top search term

hair honey22K searches a year

Listings sell for $20.04 on average, from $7.82 to $40.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $20.04 that is $10K to $15K a year per listing.

Average price

$20.04inside the $15 to $100 sweet spot

Price range

$7.82–$40.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

0.6%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #253 within Conditioners. It carries 4,449 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#253in Conditioners

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

4,449per listing

Listings tracked

14

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

72 months