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Hair Holder

Fail

Shoppers spend an estimated $70K a year here, so Hair Holder is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$70K/yr127K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
67%top-5 click share · 11 brands · 24 sellers

Flapen Score

Hair Holder against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Holder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Holder 127K times last year and spent an estimated $70K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
5.0%
Market size, estimated
$70Ka year
Top search term
hair holder68K searches a year

02 · Price

A sale here is worth $11.03.

Listings sell for $11.03 on average, from $2.67 to $27.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.03 that is $1K to $3K a year per listing.

Average price
$11.03under the $15 to $100 sweet spot
Price range
$2.67–$27.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #273 within Elastics & Ties. It carries 5,570 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#273in Elastics & Ties
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
5,570per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hair Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

24

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

  • Brand 134%
  • Brand 228%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 15%)

Search terms

Top Hair Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair holder68K/yr
  • thick hair bands19K/yr
  • gimme thick hair ties11K/yr
  • hair holders for women10K/yr
  • hair holders10K/yr
  • hair bands for fine hair5K/yr
  • gimme hair ties thick hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Holder

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Too tight”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hair Holder questions

Answered from the same tracked data.