Hair Highlighting Kit

Shoppers searched for this 792K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $391K a year.

Searches, last 12 months

792K

Growth, 90 days vs prior 90

+11.8%

Conversion, latest week

3.6%

Market size, estimated

$391Ka year

Peak month

June1.5× the quietest month

Top search term

hair highlighting kit144K searches a year

Listings sell for $13.64 on average, from $6.87 to $48.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $13.64 that is $17K to $20K a year per listing.

Average price

$13.64under the $15 to $100 sweet spot

Price range

$6.87–$48.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$17K–$20K

Returns

0.5%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #106 within Hair Coloring Products. It carries 5,298 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

94%

Out of stock, average day

1.5%

Average rank

#106in Hair Coloring Products

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

5,298per listing

Listings tracked

18

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months